Sunday, May 24, 2020
African Americans Aid The North - 964 Words
Hunter Marshall May 6th 2016 Mr. Mehos C Period African Americans Aid The North Without the Aid of the African Americans the North would have lost the Civil war against the South. 180,000 African americans volunteered to help the North fight against the South, Lincoln credits these men of color as the reason the North won the war. For Northern blacks, the Emancipation Proclamation represented an enormous victory, and urged many to enlist. In Massachusetts, abolitionist governor John A. Andrew immediately mustered a regiment of African Americans, the Fifty-fourth Regiment of Massachusetts ran by Robert Gould Shaw. At the time, there was widespread skepticism among whites about allowing blacks to fight. However this regiment was aâ⬠¦show more contentâ⬠¦Until the 54th Regiment was enlisted the plan had been that the Civil War would be fought only as a white man s war. After the 54th Regiment was created the South threatened to execute any black soldier caught, and would executed any white officers of a black man. This was announced to the 54th Regiment, an d instead of them fleeing, in fear of their life they all stayed with a deeper passion to help the North win the war. Beginning in October 1863, approximately 180,000 African-Americans, comprising 163 units, served in the U.S. Army, and in the Navy. That month, volunteers repulsed a confederate attack at Island Mound, Missouri. The men of color (U.S.C.T.) units went on to distinguish themselves on battlefields east and west, as they rained havoc along the South. Some of their attacks were at Port Hudson, Louisiana; Honey Springs, Oklahoma; Fort Wagner, South Carolina; and New Market Heights, Virginia. African Americans constructed about 10% of the United States Army. This may not seem like a lot of people, however it largely aided us in many battles, one battle that really stands out is the battle of Fort Wagner, South Carolina, the African Americans played a major part in helping the North during this battle. Fort Wagner was the first major battle African Americans were allowed to fight, keep in mind the first regiment to attack, was basically in a death
Monday, May 18, 2020
Economics An Integral Part Of Civilization Of The World...
Economics is an integral part of civilization of the world. In any case, economics issues that emerged in the community is practically quite difficult to resolve. Henry Hazlitt in his book Economic in one lesson revealed that economics is overshadowed by fallacies because of two main factors which intensify the problemââ¬â¢s complexity. The first factor is the tendency of people to defend their respective interests. One group may have similar interests with all other groups, however, they also have competing interests against each other. The second factor causing these fallacies is the tendency of people that will only see short-term effects of an economic policy or its effect only on a particular group. This is often ignored by economists when entering the field of public economics. Hazlitt stated that the bad economists are economists who only see the short-term effects of economic policy as well as its impact on certain groups only. While good economists are those who see long- term effects of an economic policy and examine its effect on all groups. By looking at both of these factors, he argued that the whole economy can be expressed in one sentence in a lesson. The art of economics consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups (Hazlitt, 1946, p5). For only knowing the concept of fallacies in economics, which disclosed byShow MoreRelatedEconomics : An Integral Part Of Civilization Of The World1246 Words à |à 5 PagesEconomics is an integral part of civilization of the world. In any case, economics issues that emerged in the community is practically quite difficult to resolve. Henry Hazlitt in his book Economic in one lesson revealed that economics is overshadowed by fallacies because of two main factors which intensify the problemââ¬â¢s complexity. The first factor is the tendency of people to defend th eir respective interests. Although some of groups have similar interests with all other groups, yet in fact,Read MoreMathematics Is That Of Pi ( à )1728 Words à |à 7 Pagesknow human civilizations, people realized the importance of finding the exact value of Ã⬠for practical reasons. Even by todays standards, we still only need to know the exact value of Ã⬠to a few decimal place values, although that hasnââ¬â¢t stopped mathematicians from pursuing a more accurate representation for its value throughout time. The earliest know approximations for the value of Ã⬠have been identified on ancient clay tablets, dated 1900-1650 BC, from the Babylonian civilization which statesRead MoreThe Expansion Of National Public Authority944 Words à |à 4 PagesThe popular expansion of national public authority, coupled with the flourishing existence of open and natural environments have been integral to the history and progress of American democracy and capitalism. The open frontier of the New World established an inescapable feeling of freedom, individualism, and independence. Out of these sentiments, a supportive political environment emerged, one that harmoniously worked to uphold the same ideas of equality and security that were meshing to form theRead MoreHow Chinese Culture Has Changed Over The Years1509 Words à |à 7 PagesChinese culture is truly one of the great civilization our world has come across. It boasts a vast geographic expanse, over 4000 years of written history, as well as a ri ch and profound traditional society. Many aspects of Chinese civilization can be traced back many centuries. It is so diverse and unique, yet harmoniously blended, and presents itself a priceless benefit to the world. One of the integral parts of Chinese culture that was not thoroughly discussed in class is the role Chinese womenRead MoreEssay about The Mosaic of American Culture, Its No Melting Pot590 Words à |à 3 Pagesorder to understand others, we must first keep in mind that every culture carries its own set of values and assumptions. Culture is an evolving, ever changing civilization, which includes several different groups people. For immigrants, America is a land of opportunity; for others it is just the best country in the world because of its economic success and/or its democratic political system. Americans usually value independence a lot, believe in equal opportunity, and have a direct communication styleRead MoreEssay on Melting Pot or Mosaic, Which One?616 Words à |à 3 Pagesorder to understand others, we must first keep in mind that every culture carries its own set of values and assumptions. Culture is an evolving, ever changing civilization, which includes several differen t groups people. For immigrants, America is a land of opportunity; for others it is just the best country in the world because of its economic success and/or its democratic political system. Americans usually value independence a lot, believe in equal opportunity, and have a direct communication styleRead MoreSlavery in Ancient Roman Society1301 Words à |à 5 Pagesï » ¿Unfortunately, Western Civilization includes many instances of social, political, and economic oppression. When most people now think of slavery, they think of the United States because that memory is relatively new and culturally relevant to Americans. However, slavery existed in many other cultures and times across the world. Understanding the nature of slavery is integral to an understanding of Western Civilization in general. Ancient Rome practiced slavery throughout much of the Empire, andRead MoreThe Influences On Western Civilization1559 Words à |à 7 PagesThe Influences on Western Civilization by the He brew-Christian and Greco-Roman Traditions Western Civilization, as it is known today, is a coalescence of various cultures, ideologies, and practices that have been preserved over centuries of human life. Although a countless number of societies have influenced Western Civilization, Hebrew-Christian civilizations and Greco-Roman civilizations have been the two most influential. Both of these civilizations and their traditions have left equally deepRead MorePhilosophy and Religon Essay1286 Words à |à 6 PagesThe 16th century was a time of culmination. A time during which the fundamental forces of civilization that shaped the world thus far, came together and accelerated their pace. Religious, cultural, intellectual, and economic transformations took place. New civilizations arose, only to be destroyed by imperialistic invaders. Old cultures converged and conflicts arose. New and old, east and west were unified, if only fleetingly and superficially. The religious beliefs of any society during the 1500sRead MoreThe Enlighten ment Belief And Understanding Through Science And The Scientific Inventions Of The Industrial Revolution1166 Words à |à 5 PagesVanessa Sager Hour 7 World Literature 11/2/16 Due to the Enlightenment belief and understanding through science and the scientific innovations of the Industrial Revolution, society could be vastly improved through scientific progress in western culture. These advances were expected to take place in the 20th century. However, the brutality and scale of World War I and the world economic crisis in the 1930ââ¬â¢s destroyed prior expectations and political powers emerged, such as Marxism, Fascism
Thursday, May 14, 2020
Ford Motor Company Business Analysis Essay - 1248 Words
Though the course of research I will be discuss the best case options for Ford Motor Company. The best back up plan for flexibility and decision making. How an effective action plan can be created. Also, identify three steps to make a workable plan and why they are important. Finally, discuss the best option for the Company and reasoning for choosing it. Case Options Ford Motor Company has been one of the most prominent automobile produces for the last 100 years. In recent years Ford Motor Company has been losing money. In efforts to save the company we will analyze three different plans to realign the company. The first option is to close down older plants. Hoping that closing down older plants would in turn realignâ⬠¦show more contentâ⬠¦One of the portfolio strategies is the Boston Consulting Group Matrix. The BCG matrix categorizes a corporation business by growth rate and relative market share which helps managers decide how to invest corporate funds (Williams, 2010). Within the BCG matrix there is four categories based on how fast the market is growing and size of the company. From top to bottom you have four categoriesââ¬â¢: stars, question marks, cash cows, and dogs. I would personally consider the SUV and truck lines to be ââ¬Å"dogsâ⬠. This part of the company is a small share and at the present tim e has a slow growing market. The best situation would be to stop producing SUVââ¬â¢s and trucks and start producing smaller cars that are more environmentally friendly and cost less on gas. The SUV and truck line can still come back in time but for now try and focus on the market of today. The third option is to sell the Premium Auto Group (PAG). The PAG is also a ââ¬Å"dogâ⬠. The premium cars such as Aston-Martin, Jaguar, Land Rover, and Volvo brands are producing such little if any profit it would be easier to let someone else figure out how to make money on selling such a small amount. They are losing billions year after year they should sell and let someone else figure how to turn their ââ¬Å"dogsâ⬠into ââ¬Å"starsâ⬠. The three options available I would recommend selling the premium auto group.Show MoreRelatedBusiness Analysis- Ford Motor Company Essay2411 Words à |à 10 PagesBusiness Analysis Part III Nancy Holly MGT/521 Management January 27, 2012 Jim Oââ¬â¢Keeffe, Facilitator Abstract A financial analysis of Ford Motor Companyââ¬â¢s (Ford) statements will identify their solvency in todayââ¬â¢s automobile market. Elements such as liquidity, leverage, profitability, and activity ratios will demonstrate Fordââ¬â¢s financial health and stability. A further assessment of their technological advantages, global strategies, and benchmarking analysis will indicate the futureRead MoreFord Motor Company: Business Analysis and Recommended Strategies2707 Words à |à 11 PagesIntroduction Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the companys competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globallyRead MoreCase Study : Ford Motor Company1611 Words à |à 7 PagesFord Motor Co. Casey T, Blackburn Business 104 Business Organization Management Dr. Earl Murray Jr. 1 November 2015 Abstract I hope that this meets the intent of this paper and that you learn something new about the management of an organization that I have the most interest in. I wanted to discuss how the lessons that we have covered during this class are used and demonstrated in a large worldwide company such as Ford Motor Co. Ford Motor Co. Fordââ¬â¢s Motor Company History Ford Motor CompanyRead MoreFive Forces Analysis Of Ford Motor Company757 Words à |à 4 PagesFord Motor Company Javier Otero American Public University Introduction Porterââ¬â¢s Five-Forces Model of Industry Competition Ford Motor Company preserves its place as one of the largest makers of vehicles globally by making changes to its strategies. Ford needs to create a plan of action and ideas that react to the most substantial effects from outside divisors in the motor vehicle industry globally. The Five Forces analysis of Ford Motor Company recognizes the most significant outsideRead MoreSWOT Analysis: Ford Motor Company Essay1486 Words à |à 6 Pagesto invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company. Business Analysis Part 1: Ford Motor Company There are a lot of factors to think about as a mutual fund manager when deciding whether to invest in a company. When it comes to investing in Ford Motor Company, I will have to make a decision on whether the investment strategy and the associated risks will be a good fit for me and my company. Most businessesRead MoreThe Financial Position Of Ford Motor Company1084 Words à |à 5 Pagesfinancial position of Ford Motor Company in comparison with General Motors Company. The evaluation will consider the computation of ratios such as; liquidity ratios, profitability ratios, dividend policy ratios, asset turnover ratios, and financial leverage ratios. The automotive companies are both listed on the NYSE exchange with the symbol ââ¬ËFââ¬â¢ being the ticker representation of Ford Motor Company, and ââ¬ËGMââ¬â¢ is the ticker symbol for General Motors Company. General Motors Company is a transnationalRead MoreQuestions On A Financial Statement1133 Words à |à 5 PagesA financial statement indicates the analysis of managers discusses and their analysis of all part of an annual report, this must be sent to shareholder and it must be filed with the SEC the Quarterly reports do not have all of the details the shareholder wants, but they are also filed with the SEC (Epstein, 2014). Now the annual reports are a bit more formal financial reporting structure it is called the SEC form 10K, and it must be filed with the SEC (Epstein, 2014). According to Epstein, L. (2014)Read MoreFord Motor Company Is A Good Investment Essay1448 Words à |à 6 PagesStudentââ¬â¢s Name Professorââ¬â¢s Name Course 8 September 2016 Ford Motor Corporation Founded by Henry Ford in 1903, the Ford company is the worldââ¬â¢s fifth largest automaker in the world. Publicly traded and held on the New York Stock Exchange, Ford uses the symbol of ââ¬Å"Fâ⬠to identify itself. The purpose of this document is to investigate and determine if the Ford Motor Company is a good investment. I will further cover a financial analysis of Ford Motor Company, evaluate the businesses consolidated statementsRead MoreCase Study of Ford Motor Company1147 Words à |à 5 Pagesï » ¿ Tim Randall Ford Motor Company has been recognized as one of the worlds most ethical companies by the Ethisphere Institute, a leading business ethics think tank (Ford Motor Company.com. Home Page. 2012. PP. 1). This 2010 award of excellence highlights a fundamental transformation for a company that in the mid-1970s was immersed in a scandal regarding the safety of its Ford Pinto sub-compact. The issue which led to major lawsuits, inconclusive criminal charges, and a costly recall ofRead MoreFord Motor Company1472 Words à |à 6 PagesFord Motor Company: A Business Analysis Mary J. Richardson MGT 521 January 30, 2012 Erick Espinosa Developing sound strategic plans to address the changing business climate is crucial to organizations operating in todayââ¬â¢s global environment. Throughout its history, Ford Motor Company has developed effective strategic plans to adapt the business to the changing economy while addressing the needs of their customers and employees. By analyzing the companyââ¬â¢s strategic planning, along with its
Wednesday, May 6, 2020
Racial Profiling And High Crime - 1413 Words
It is a known fact in America that if you break the law you have a chance of being arrested and sent to prison. And automatically you would assume that people who do the same crimes would get arrested at the same rate and would receive the same sentencing because that is whatââ¬â¢s fair. But, somehow America has found a way to arrest non- white citizens at a higher rate than white citizens even though they commit the same crimes. All throughout American history people of color have been oppressed and controlled in horrible ways, but since things such as slavery and segregation have been made illegal, America has found a different way to do this. Statistics show that people of color are arrested at a higher rate than white people, this occursâ⬠¦show more contentâ⬠¦At first, the purpose of the mass incarceration of African- Americans was to re-enslave them. The thirteenth amendment states that à ¨Neither slavery nor involuntary servitude, except as punishment for crime wher eof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction.â⬠This means that if someone is arrested they become a slave of the state. But then as time passed, it wasn t just about enslaving African- Americans, it became about all of the stereotypes about Black people that still exist today. For a long time Black men were seen as violent, overly sexual animals. There were tons of Black men that went to jail just because someone accused them of rape or sexual harassment. But today the most common stereotype is that black men are ââ¬Å"thugsâ⬠or drug dealers. In at least fifteen states, Black men are sent to prison for drug charges are arrested at a 20-57% higher rate than white men (Alexander 98). Yes, there are black men that are drug dealers, but there are men of all races that are drug dealers. In fact, majority of illegal drug dealers and drug users are White and this includes children. The majority o f drug users and dealers are White, but three-fourths of all people imprisoned for drug offenses are Black or Latino, (Alexander 98). And also, White youth between the ages of 12 and 17 are more likelyShow MoreRelatedRacial Profiling by Police is Not a Problem Essay1045 Words à |à 5 PagesRacial profiling is a controversial topic in todayââ¬â¢s society. Many minorities feel targeted by governmental officials such as police officers and U.S. courts. ââ¬Å"Statistics have shown that blacks in the U.S. are arrested and imprisoned for committing crimes at higher proportions than any other racial groupâ⬠(ââ¬Å"Crime and Raceâ⬠). Do African Americans in fact commit more crimes than whites? Or is there racism within the U.S. justice system? Even though minorities feel targeted by governmental officialsRead MoreRacial Profiling And The Right For Police Officers1526 Words à |à 7 Pagesamongst American citizens and even top government officials. Racial profiling is a subject that has stirred up so much controversy in the past that it still hasn t been fully resolved to this day. To put into historical context, periods of American history as the Jim Crow era, segregated colored people by regarding them as second-class citizens and restricted them from access to specific public facilities. The justification of racial profiling is an important social issue that affects society as a wholeRead MoreThe Good and Bad of Racial Profiling1250 Words à |à 5 Pages It has been said that racial profiling has been used more than once as a way to detain suspects that arouse suspcion according to NAACP. Racial profiling is the suspicion of people based on race, ethnicity, nationality, religion, or other immutable charateristics rather than evidence based behavior. Eventhough statistics say otherwise racial profiling should not be used as a reasnoable right to detain an individual because it is unlawful, discrinmatory, and ineffective. Even though statisticsRead MoreEssay about Racial Profiling in Todays Society1724 Words à |à 7 PagesRacial Profiling in Todays Society Racial profiling is the tactic of stopping someone because of the color of his or her skin and a fleeting suspicion that the person is engaging in criminal behavior (Meeks, p. 4-5). This practice can be conducted with routine traffic stops, or can be completely random based on the car that is driven, the number of people in the car and the race of the driver and passengers. The practice of racial profiling may seem more prevalent in todayââ¬â¢s society, butRead MoreRacial Profiling And The Justice System1365 Words à |à 6 Pagesdemocratic and free, there are high expectations of equality and justice. But, this is just how it looks like at a glance in Canada, as for minorities living in Canada and, in particular to black Canadians, these minorities face a different reality in the encounters with police and the justice system in comparison to their white counterparts. Which raises the question of how equal each citizen really is under the same rules. Therefore, in the essay I ar gue racial profiling is evident in stop and searchRead MoreRacial Profiling Term Paper1588 Words à |à 7 PagesRacial profiling is a popular method used by law officers in order to hypothetically enhance crime prevention by targeting minorities, because they are more likely to commit a crime. According to Wikipedia, racial profiling is defined as: the inclusion of race in the profile of a person considered likely to commit a particular crime or type of crime. In other words, it is targeting specific ethnic groups because they are more likely to commit certain crimes. Racial profiling is a flagrant form ofRead MoreColor Vs. Crime : Racial Profiling1662 Words à |à 7 PagesColor vs. Crime Racial profiling, according to The Leadership Conference, ââ¬Å"refers to the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on race, ethnicity, religion or national origin.â⬠This is a troubling pressing issue in the United States till this day. Racial profiling is patently illegal and violates the U.S. Constitutionââ¬â¢s core promises of equal protection under the law to all and freedom from unreasonable searches and seizures. MoreoverRead MorePolice Profiling And Its Effectiveness1317 Words à |à 6 Pagescase about profiling (Whren Brown) and its effectiveness to reduce crime or not to reduce crime. b. Secondary Sentence i. Brief background into profiling and how it connects to the previously mentioned case, leading into the thesis. c. Thesis Statement i. Profiling is something that every person has or will do at some point in their life; some may even profile without even realizing it. There are various forms of profiling which will be discussed, along with the history behind profiling and howRead MoreThe Pros And Cons Of Racial Profiling1418 Words à |à 6 Pagestopics is racial profiling. For centuries, America has looked down and discriminated minorities and it still continues today. It began when minorities started to immigrate to America in search of better lives. Most whites believed in white supremacy and thought minorities were aliens. The police use racial profiling mostly towards minority groups. Racial profiling is the use of race or a skin color to suspect someone of doing an offense. While some people think that racial profiling is beneficialRead MoreRacial Profiling Or Prejudice Based Upon Race970 Words à |à 4 Pagesexactly what racial profiling is. I am not however arguing that if a person is robbed says the c riminal who robbed them was an adult black male that the police should look for everyone other than an adult black male for that crime, but also not try and use that information to persecute younger black males. However, that is not considered profiling in that instance, it is not based on demographics or statistics, and it is based upon actual information about the specific person who did the crime. A report
Blanche DuBois The Antithesis of a Modern Woman Essay
BLANCHE DUBOIS: THE ANTITHESIS OF A MODERN WOMAN Blanche DuBois, in A Streetcar Named Desire, is what a critic Ruby Cohn calls Williams masterpiece contradiction. (Bloom 70) Tennessee Williams is considered to be one of the most renowned playwrights of the twentieth century in American Literary History. As a playwright, he is best known for writing A Streetcar Named Desire, Cat on a Hot Tin Roof, and The Glass Menagerie. Williams A Streetcar Named Desire, focuses on the declining sanity of his central character, Blanche DuBois. While Tennessee Williams considered Blanche DuBois to be a liberated, modern woman, many feminist critics contend that she is just the opposite. Compared to other authors, Tennesseeâ⬠¦show more contentâ⬠¦His experiences in St. Louis, especially his first homosexual affair, greatly influenced his writing. At one point, Williams states, ?Is a lifetime long enough to hold the regret that I have for that fantastically aborted but crazily sweet love-affair (Williams 33) Williams later moved to New Orleans to strengthen his writing career, but he mentions his regret for leaving his lover behind. In a conversation with Professor William S. Gray, Williams stated, the three of us had great fun together ? early afternoons swimming at Pontchartrain Beach, late afternoons having long conversations over a cool drink on patio, evenings eating at some French Quarter restaurant, then walking around the colorful streets of the Quarter. These are among the happiest memories of my life.? (Steen 14) From the first moment that he arrived in New Orleans, Williams completely fell in love with the place. He has been quoted on several occasions saying, ?The French Quarter is my inspiration for writing ?A Streetcar Named Desire. Williams? ?A Streetcar Named Desire? is set in a poor section of the French Quarter in New Orleans. The reader is immediately introduced to the main character, Blanche DuBois, who is daintily dressed in white, a color associated with innocence and chastity. Literary critic, John Gassner, states, ?Like other southern heroines of Williams, who invariably suggest Picasso?s dehydrated ?Demoiselles d?Avignon?, Blanche DuBois is not only a recognizableShow MoreRelatedThe Analysis of the Mythic Dimension in ââ¬Ëa Streetcar Named Desiredââ¬â¢6094 Words à |à 25 Pagesdimension in ââ¬ËA Streetcar Named Desiredââ¬â¢ Background This paper tells about American South which exposed in A Streetcar Named Desire written by Tennesse Williams. The changes were drawn from the life experience of the main characters in the play, named Blanche Du Bois. Here, we try to explore about the analysis of the main character, Blanch Du Bois. Problem and its Scope This study principally constitus the analyze of the myth in a play that written by Tennese William entitled ââ¬ËA Streecar Named Desireââ¬â¢Read MoreHow and Why Is the Grotesque Used in Tennessee Williamsââ¬â¢ a Streetcar Named Desire?2627 Words à |à 11 Pagesquintessential manifestation of the grotesque through the unraveling of the ââ¬Å"Old Southâ⬠. More specifically, his themes on the conflict between the ââ¬Å"sensitive, non-conformistâ⬠individual against conventional society, the disintegration of the southern woman, and the divergence between southern gentiles and northern brutality to which all of Williamsââ¬â¢ characters contributed to in some degree. The grotesque style of literature supplies the reader with a historical as well as social perspective. This
My Rough Year Eleventh Grade Essay Example For Students
My Rough Year Eleventh Grade Essay My junior year of high school was a tough one for me, especially during the fall semester. It was a really tough year academically. I did not do well on my SATs when I took them, and when I retook them several months later I did even worse. I started of the year with a C- in Spanish, one of my worst subjects, by far. My US history teacher hated me and told me I should switch out of his class from day one. I thought AP chemistry was going to be awesome but it became so much work I didnââ¬â¢t know what to do with myself. Some other things didnââ¬â¢t go my way either. I didnââ¬â¢t make the starting position on the varsity football team, like I had wanted. I met this really great girl though. She was everything I wanted in a friend: funny, sweet, sharing, helpful, all that stuff. And eventually we started dating. Things looked like they were turning around for old Guillermo, and then bam, it all hit me like a freight train hitting an old ford pick-up, way past its prime, stranded in the middle of a train tracks crossway. My girlfriend Cheated on me and then dumped me. Later on that week I got my worse SAT scores and the grades for that quarter came in and I saw my C-. Things were not looking awesome for me. The previous year I had played lacrosse in the spring. Itââ¬â¢s a cool sport and I love watching it when itââ¬â¢s on TV, but I did not much like playing it at all. My teammates were not very nice, and I was pretty much terrible. So by the end of the fall, I was not at all looking forward to lacrosse in the spring. Well it turns out I wouldnââ¬â¢t have to be playing lacrosse anymore, because one of my friends, Matt, had signed me up for rugby in the spring. ââ¬Å"Oh boy!! â⬠is not what I said at all. I was dreadfully scared of rugby. There was no way I would willingly play. So one day I walked over with my friend, one of the captains, to the rugby coachââ¬â¢s office. He was also the dean of students, and a history teacher my history teacher. Being the dean he was naturally busy so my friend spoke to the coach for only a short time, telling him how I was joining the team. Coachââ¬â¢s only response was ââ¬Å"OK. â⬠So I didnââ¬â¢t really know what to expect from the coach at that point. I had gotten myself ready for the season by getting in the weight room with the team as much as possible. There is preseason in the winter where everybody tries to get conditioned and stronger. I was starting to get rid of my fears of the pitch and big hits the more and more I got friendlier with the team. And as it turned out, I was one of the stronger dudes on the team. By the end of the winter I was thinking that things might not be so bad after all. Before I knew it we were practicing five times a week. It was intense, but I wasnââ¬â¢t half bad. And then I got word that we were going to Texas for 12 days during spring break to practice and play as a team. I told my coach that I couldnââ¬â¢t really afford it, but he was very insistent that I go, and so he made it so I could go for less money. Texas was incredible. Itââ¬â¢s the state where I had my first ever rugby game. I broke my nose there too, during that very same game. Before that game, I had honestly never had more fun doing anything in my entire life. It really inspired me to work harder so I could get some more playing time and make an impact on my team. And I had I knew I had it in me. I lifted with my buddy every day after practice, so I could make a difference on the pitch. And I did. Rugby became so huge for me. My coach would always compliment me in practice, and that made me work harder and harder. .uba5f00b897a0d91fb368568d70086e45 , .uba5f00b897a0d91fb368568d70086e45 .postImageUrl , .uba5f00b897a0d91fb368568d70086e45 .centered-text-area { min-height: 80px; position: relative; } .uba5f00b897a0d91fb368568d70086e45 , .uba5f00b897a0d91fb368568d70086e45:hover , .uba5f00b897a0d91fb368568d70086e45:visited , .uba5f00b897a0d91fb368568d70086e45:active { border:0!important; } .uba5f00b897a0d91fb368568d70086e45 .clearfix:after { content: ""; display: table; clear: both; } .uba5f00b897a0d91fb368568d70086e45 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uba5f00b897a0d91fb368568d70086e45:active , .uba5f00b897a0d91fb368568d70086e45:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uba5f00b897a0d91fb368568d70086e45 .centered-text-area { width: 100%; position: relative ; } .uba5f00b897a0d91fb368568d70086e45 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uba5f00b897a0d91fb368568d70086e45 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uba5f00b897a0d91fb368568d70086e45 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uba5f00b897a0d91fb368568d70086e45:hover .ctaButton { background-color: #34495E!important; } .uba5f00b897a0d91fb368568d70086e45 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uba5f00b897a0d91fb368568d70086e45 .uba5f00b897a0d91fb368568d70086e45-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uba5f00b897a0d91fb368568d70086e45:after { content: ""; display: block; clear: both; } READ: Reasons That Lead Teenagers To Alcohol Abuse And T EssayI knew that in order to keep playing I had to keep my grades up, so thatââ¬â¢s what I did. Rugby distracted me from silly things like girls and standardized testing. I just wanted to enjoy myself, and thatââ¬â¢s what I did. As the year went on I got stronger and stronger, self-motivating myself to become the best athlete I could be. I got more varsity playing time as a result, and eventually I had secured myself a starting position in the sport that I love the most. I got my grades on track, and I worked really hard over the summer, and ended up starting for my football team as well. Things turned out really well for me after I had found something worth dedicating my time to, and I even met a perfect girl who I still have to support me at whatever I do. A legend once said, ââ¬Å"Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it. â⬠I believe I exuded what Lou Holtz was talking about. Now I might not have coached the Fighting Irish to a 12-0 championship winning season, but I definitely worked my heart out to accomplish everything I was capable of doing.
Tuesday, May 5, 2020
Marketing Strategy And Plan Guzman Y Gomez - Free Sample Solution
Question: Explain the marketing strategy and plan for Guzman y Gomez. Answer: Introduction: This is the strategic marketing plan for the launching of new products by Guzman Y Gomez (GYG) in its existing market. In order to launch a new product in any existing market, the planning of the marketing is very important before launching. The company has to think about the way of capturing the market by the new product, attracting the customers to get the desired level of success in the business. Strategic planning regarding the promotional tool is one of the most vital tasks of eh strategic marketing plan. In this report, the different types of activities for the marketing of the new products will be analyzed with details. The company is conducting its business operations in the Australian market. The company is a casual dining restaurant in Australia and has the specialization in Tex-Mex dishes. The new product of the company will be Ice crusher drinks of different flavors. The report has the focus in the area of the product description and the 7 Ps of marketing of the products. The sales process, distribution plan, digital marketing and budget have been discussed in this report. Background of the company: Guzman y Gomez is an Australian casual dining restaurant that specializes in Tex-Mex dishes (a fusion of Latin American and Mexican cuisines). The company was founded in the year 2006 in Newtown, South Wales Australia. Currently, the company has more than 70 stores throughout Australia. In addition, the company has opened restaurants in Singapore and Japan and plans to open more restaurants as the company is in expansion mode (Guzmanygomez.com 2016).The company is trying to expand the business by introducing some new products in the current market. The new products will help the company to capture new customers and increase the popularity among the target customers of the company. Description of the new products: The company is going to introduce ice crushers of different flavors in the restaurants. Various types of flavors of the ice crushers will be available in the restaurants. The customers will be able to have the flavored crusher drinks as per their choice. The aim of the company will be the enhancement of the product range in the target market. Mission and corporate objectives Mission: mission is the long term strategy of the organization that determines the purpose of the business i.e. why the business exists and what it wants to achieve (Leuthesser and Kohli 2015). The mission of GYG is given as The mission of GYG is to share the real flavors of Mexico with the world and we are 100 % obsessed with this mission Corporate objectives: are relatively short-term goals that a company set for itself that enables to strive on the right direction (Fleisher and Bensoussan 2015).The objectives of GYG can be To increase market share by 5% in a period of 12 by focusing on customer needs and providing more dining options Situation analysis Business strategies are long term planning and require detailed information about all the factors that can possibly affect the business decisions or strategies made by the management. For this purpose, it is important to analyze macro and micro environmental factors that influence the business situation of Guzman y Gomez (Grnig and Khn 2015). Macro environmental factors These are external environmental factors are beyond the control of management but directly influence the business. This can be discussed in detail with the help of PESTEL analysis of Australian business environment. These factors are Political factors: political factors affecting the business situation of GYG are political stability and governmental policies. The political situation and governmental policies of Australia are suitable for the company to operate in the Australian market. In addition, the government seeks to promote business as it generates revenues and employment opportunities in the country. Economic factors: these factors refers to economic conditions of the country, employment rate, inflation rate, interest rates, labor cost and other related factors. The Australian economy is growing rapidly as it has recovered from the global economic recession of 2008. In addition, the interest rates are lower that increases consumer spending that is beneficial for the GYG. Social factors: are traditions, values, beliefs and demographic structure of the society, lifestyle, tastes and preferences of the society. The people of Australia are educated and the standard of living is high. In addition, the majority of population comprises of young and adult generation. This presents a preferable scenario for the business as these people have discretional income and willingness to spend in recreational purposes (Dale et al. 2016). Technological factors: the level of innovation and infrastructure is supportive of the businesses requirement of technological knowhow. Even though the restaurant businesses are technologically less intensive, however the technological needs of the business can be easily met. Environmental factors: environment factors are one of the most important issues that govern the success (or failure) of a business as people are getting more aware or concerned about the damaging effects that a business can have on the environment. Therefore, GYG needs to adopt environmentally sustainable business model and comply various environmental laws to succeed in the business (Issa and Issa 2014). Legal factors: in order to operate in the Australian market it is important to comply with various legislative requirements of the business. These laws aim at protecting the consumers from unscrupulous business practices, encouraging fair competition and protecting the rights of employees (Wall 2014). Micro environmental factors Micro environmental factors are specific to the industry and are due to the overall structure of the industry. These factors affects the business and are beyond the internal control of the organization this can be discussed with the help of porters five forces as Porters five forces Porters five forces is an important tool that enables the business strategists to understand the level of competition and attractiveness of the industry (Magretta 2013). As GYG operates in fast food and restaurant industry, the industry analysis of Australian restaurant business is discusses as under Threat of new entrants (Low): the Australian restaurant industry has many well-established local as well as international brands. However, the industry is still in growth stage and there is huge opportunity grow. The industry poses little threat to new entrants; however, for new entrants to succeed in the market would require substantial investments and better marketing communication strategies (Wijaya 2014). Threat of substitutes (High): the products of restaurant industry has many substitutes that includes grocery chains that provides precooked foods products or readymade food products at comparatively cheaper price, food trucks and other small business that competes in the same industry (Porter 2013). Bargaining power of customers (High): customers have the ultimate power that determines success of a business as there are many restaurant businesses that targets the same customer segment and provides similar products. Apart from the competitors, the customers have the option shift towards the substitutes products (Westwood 2013). Bargaining power of suppliers (Medium): restaurant business is dependent on its suppliers as a restaurant is technically a processing unit that converts raw ingredients into exotic cuisines. The number suppliers in the industry are relatively low and a single supplier caters to many restaurants. Therefore, due to limited competition amongst suppliers of restaurant businesses, they can enforce some of their terms within the restaurant industry (Dobbs 2014). Industry rivalry (High): the restaurant industry is marked by many sellers or service providers that compete for the same customer groups and offers solution to similar customer needs. Therefore, the inter industry rivalry is very high (Menp and Brandt 2016). Strategies In order to assist GYG to develop and implement best business strategies that would beneficial for the business, Ansoff Matrix can be used. Ansoff Matrix is enables to explore various strategic choices that are present for the business by focusing on its current and potential markets (Hollensen 2015).Various strategic choices that GYG can adopt to develop its business has been discussed as Market development: Under this strategy, the company aims to sell the existing products of the company to more number of buyers in different market segments (MacCormack et al. 2012). GYG has adopted this strategy as it has opened its branches across the Australian market to target different markets in different geographical markets. In addition, the company has also targeted international markets (Japan and Singapore) by selling same products to different market areas (Boone and Kurtz 2013). Market penetration: market penetration is the strategy of selling same products to the same market. To successfully implement this strategy GYG has to develop marketing strategies that would enable it to get more customers. Effective use of marketing communication and developing differentiation strategies are an important requirement to succeed in this strategy. The company can introduce loyalty schemes, discounts; value added services and other differentiation strategies to attract more customers (Mullins et al. 2012). Product development: this strategic choice for the company aims at selling new products in the existing markets. The company can adopt this strategy by introducing new menu items as a product development strategy. As the purpose of this report is to develop a product launch for the Nerang branch that also caters to large number to tourists as well as local customers, it can add seasonal food and beverages to its menu to attract more customers. In addition, to target foreign customers the company it can add other cuisines to meet the demands of local as well as foreign customers (Hussain et al. 2013). Diversification: it is by far the most risky strategic business decision that a company can adopt. Diversification involves selling new products to new markets. As the company is in profitable position and the opportunity to grow in the same business is huge, it is not advisable to opt for diversification strategy (Schawel and Billing 2012). Since, the company has adopted product development strategy to grow in the existing market, it is important to discuss the marketing mix of for the company that would enable the company to successfully implement product development strategies. Marketing mix for GYG Product: product refers to the goods and services that the company offers to its customers. For GYG the products include Latin American cuisines and beverages that it serves to its customers. As the company wants to launch other food items such as ice crushers, and other in demand cuisines, it can position itself as a multi cuisine restaurant that has something for everyone as per their tastes and preferences (Borden 2015). Price: pricing is one of the most important elements in the marketing mix of GYG. As the company want to launch a new product, it can adopt promotional pricing strategies to attract customers. As the customers provides feedback about the new menu items it can decide whether to keep the new product add to its menu or discard it. Place: place refers to the distribution channels that the company employs to distribute its products. The company can offer its products to the customers at its stores as well as through the online order systems. However, the company needs to improve on its online delivery mediums as the area where the YGY branch is present has fewer online deliveries, therefore, the company needs to develop strong delivery channels to take advantage of the gap present in the market and gain competitive advantage over other. Promotion: promotion is very crucial aspect of marketing mix that serves the purpose creating awareness among the customers and to create a positive brand image for the company. As the company is launching a new product, it is important to create awareness among the customers about the new offerings that the company provides. The various promotional strategies that can be adopted are Online marketing communications: as the customers of the company are young, educated and urban customers, that have a presence in the virtual world, it is important to employ online communication mediums. The company can promote itself via social media such as Facebook, Twitter, Instagram, and other social media platforms (Kwok and Yu 2013). These mediums enables the company to engage customers at a more personal level as the company have the opportunity to get customers feedback, suggestions and preferences and develop or adopt strategies accordingly (Huang and Sarigll 2012). People: people refer to the employees of the company. People have a crucial role in determining the success of the company and also in the new product launch. People are the brand ambassadors of the company and reflect the values and culture of the organization. For a new product to be successful, the employees must be excited and motivated about the new product and needs to communicate or replicate such feelings to the targeted customers (Lovelock et al. 2014). Process: process refers to the mode of service delivery to the customers. A restaurant has the elements of both product and services, since services are consumed at the point of delivery, it is important to ensure that the quality of service delivered is of high quality, efficient and quick so as to create a positive image (Hanssens et al. 2014). Physical evidence: Physical evidence refers to the ambience and overall experience that a customer derives from the service delivery providers. GYG has a very saucy and at the same time relaxing ambience at its restaurants. The restaurant provides an atmosphere where the customers relax and enjoy their food. The restaurant play Latin American tunes and displays the heritage of Latin America prominently in all aspects of its restaurant whether it is wallpaper, cutlery, music, food or uniform of its staff. Therefore, it can be said that the GYG provides holistic experience to its customers. However, for the introduction of new menu items, the restaurant can adopt as per the different cultures and traditions of which the cuisine has been derived (Suthar et al. 2014). Customer Acquisition Plan: The following diagram is showing the customer acquisition plan for the launching of the product: Figure 1: Customer Acquisition Budget Planning for the new product launch: The projected budget plan is given in the below table. The initial capital for launching the products is AUD 100,000. Projected Budget Particulars Amount Initial Capital AUD 100,000.00 Operating Expenses Raw material AUD 30,000.00 Machinery AUD 20,000.00 Labor cost AUD 5,000.00 Miscellaneous expenses AUD 3,000.00 Cash in hand AUD 42,000.00 Total AUD 100,000.00 Recommendations For the restaurant business of GYG, the organization can effectively implement new product development if gathers the information about the customer preferences from the local as well as foreign customers (tourists). The company has established in the market by differentiating itself as a Tex-Mex restaurant. Therefore, the restaurant needs strategies that would ensure the success of the new menu additions. The company can achieve this by adding internal food and beverages into the menu that is in trend. In addition, adding local and seasonal dishes and dishes can be an effective strategy to retain existing customers and to attract more of the local customers. Conclusions From the above, discussion it can be concluded that there is huge opportunity for the business to grow in the market. As evident from the situation analysis undertaken by employing PESTEL and Porters Five Forces framework, the business environment is supportive of the business development. As discussed with the Ansoff Matrix, the best strategy that the company adopt product development strategy to grow in the market. For this GYG has to modify its 7 Ps of marketing to successfully implement its product development strategy. Further, the company would require strategies to measure and evaluate the effectiveness of the new product development, and make amendments accordingly. References Boone, L. and Kurtz, D., 2013.Contemporary marketing. Cengage Learning. Borden, N.H., 2015. The concept of the marketing mix. Harvard Business school. Dale, C., Robinson, P., Fallon, P., Cameron, H. and Crotts, J., 2016. Business planning and strategy.Operations Management in the Travel Industry, p.21. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Fleisher, C.S. and Bensoussan, B.E., 2015.Business and competitive analysis: effective application of new and classic methods. FT Press. Grnig, R. and Khn, R., 2015. Strategy Planning Process. InThe Strategy Planning Process(pp. 41-52). Springer Berlin Heidelberg. Guzmanygomez.com. (2016). Guzman y Gomez - Mexican Taqueria. 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