Convergys Case - 10226 Words

Customer Information Strategy Convergys Case 1. Convergys, a leader in contract-based business process outsourcing services, has been successful in acquiring high-profile customers (e.g. Verizon, FedEx Starbucks, among others) across a wide variety of industries. Despite Convergys’ impressive customer list, the company has seen its operating margin decrease about 20% over the past 5 years. Key decision makers within the company believe that this decline is due, at least in part, to issues relating to client retention and acquisition strategies. At present, Convergys classifies its customer accounts into 3 tiers: A, B C. â€Å"A† customers are considered to be of highest value, followed by â€Å"B† and â€Å"C† customers. Although the idea of†¦show more content†¦This is because CLV is a rich measurement that should take into consideration relevant attributes that are in fact deemed to relate to customer value. These attributes can sometimes be â€Å"soft† and somewhat difficult to measure, such as â€Å"client prestige† or â€Å"client potential to facilitate entry into a new industry†. Nonetheless, it is worth attempting to quantify some of these â€Å"soft† parameters in order to compile a meaningful and ultimately more predictive index of customer lifetime value. The EV as proposed by Brent Carlson certainly takes into account two key metrics in evaluating the worth of a client’s relationship: i) The length of the business interaction ii) The revenue per year These values, though important, lack the insight that can be gained by bringing in variables outside of the scope of the current business contract. For example, these measures do not take into account the opportunity for Convergys’ further penetration of existing clients’ accounts, for revenue increase through product pricing adjustments, for service expansion through new offerings, or for increasing client satisfaction by quickly responding to changing client needs. Furthermore, this EV indicator assumes a static business relationship length and under-weighs negative flows incurred from existing customers’ switching to a competitor and positive flows from existing customers staying further than anticipated.Show MoreRelatedThe Face Of Face Communication1274 Words   |  6 Pagesemployee and one for management. †¢ Map business goals with employee’s sales performance. †¢ Improve engagement which in turn will reduce stress. Risks: †¢ It may lead to an oppressive work environment that will affect the team/individual‘s morale. Use – Cases: †¢ Employee/Team Performance: The means of communication between employees can vary. It mostly involves verbal communication and electronic communication. Prosodica can help improve electronic communication. In addition, a face-to-face solution canRead MoreThesis About Call Center Agents14127 Words   |  57 Pagesamp; Sullivan. It says the outsourced call center industry reached $22 billion in 2002, and projects the industry to climb to $25.7 billion by 2009.†¨More companies are looking to outsource their call center operations as they realize that in most cases, they are not core to their business, says Robin Goad, a managing analyst at Data monitor.†¨ While todays biggest brands, from Time Warner Inc. to Hershey Foods to The Wall Street Journal, rely heavily on outsourcing to deliver around-the-clock serviceRead MoreThe Impact Of Social Media On Businesses Essay2012 Words   |  9 Pagesthink Facebook to be efficient for marketing. 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High Blood Pressure Among Pregnant Women - 959 Words

High blood pressure among pregnant women is a common occurrence, especially during the second and third trimester. Hypertension is a result of high blood pressure and can cause increased cardiac output and blood volume. In pregnant women, this is called pregnancy-induced hypertension. Hypertension along with proteinuria, protein excretion in urine, is known as pre-eclampsia. If left untreated, pre-eclampsia can lead to eclampsia. Fetal and maternal mortality, cerebral palsy, and morbidity risks increase with pre-eclampsia and eclampsia, due to lack of blood flow. Pregnant women’s serum levels of minerals have been shown to decrease during pregnancy, most likely due to the increased nutritional needs due to the growing fetus. Pregnant women with pre-eclampsia have been shown to have slightly lower levels of magnesium when compared to healthy pregnant women. This suggests the deficiency of magnesium could be related to the pre-eclampsia.1-4 The effect of magnesium in pregnant wo men has been a strong topic to study. In fact, some studies have used magnesium as a form of treatment for pre-eclampsia. Magnesium has been shown to provide mild vasodilation in pregnant women, which improves circulation for mother and baby.4-7 Although studies have shown to use magnesium as a treatment, there have been few on using magnesium as a preventative measure for high blood pressure in pregnant women. The main study was a double blind, randomized clinical trial conducted to determine whetherShow MoreRelatedHypertension : A Common Disease893 Words   |  4 Pagesis also known as high blood pressure (HBP). It is a common disease which mainly affects people over the age of 60. Hypertension is caused by increased pressure on the arteries. It is measured with a blood pressure cuff. 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Teenage Pregnancy is when a mentally immature female adolescent under the age of nineteen is pregnant. Pregnant Teenagers would have to face many consequences and problems because they are physically and mentally unprepared to have babies. The teenagers’ futures would be limited because they would have to quit high school to care for their babiesRead MoreThe Effects Of Being Obese During Pregnancy?1239 Words   |  5 Pagesmedical and social issue, the relevance of which is determined, in the first place, by a high prevalence of obese pregnant women. The frequency of obesity among pregnant women in western Europe and the US ranges from 6 to 28% (Matias et al., 2013). Obesity accompanying pregnancy is considered as a significant risk factor. According to separate prospective studies, obesity is associated with the changes in the pregnant body. 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As its name iron deficiency anemia itself implies that in this condition there is lack of iron in the body. Due to the lack of iron body fails to produce enough substances in the red blood cells which help them to carry oxygen (hemoglobin), thus in this condition a person may feel very tried and even short of breath

Circular Economy for Recycling and Reuse - myassignmenthelp.com

Question: Discuss about theCircular Economy for Recycling and Reuse. Answer: Introduction Production of products by various companies requires the use of resources. Due to continuous use, the resources become scarce, and they may even be depleted. This continuous use of resources has led to the prices of the raw material required for production to go up leading to increased cost of production. This forces company to set high prices for their products to break even and generate profit for the company. This sustainability issue has forced companies to engage into the circular economy to continue their operations. Circular economy refers to a practice where resources are kept useful for a long period, extracting the maximum value from the resources and then at the end of the life cycle, the products are recycled to generate other products and the cycle continues (Wu, et al.2014, p.169). This report is written to explain the importance of the circular economy and how companies can adopt circular economy practices to create a competitive advantage. Benefits of the circular economy. Creation of competitive advantage. Recycling and reuse will enable a company to be able to save on the cost of purchasing raw materials and resources each time it wants to produce a product. The company will reuse the parts of the existing product to make another product and this will reduce the costs associated with procurement processes (Liu, and Bai, 2014, p.148). This will result in a reduced cost of production which will enable the company to offer products to their customers at a reduced price than their competitors. This will help to attract more customers as more customers will be willing and able to purchase the high quality products being sold at lower price. This will enable the company to generate more revenues and improve their profits and create more value for the stakeholders and also reduce competition. Reduce waste. Waste issues have been troubling many manufacturing companies for years. With the adoption of the circular economy, the problem of waste will be addressed economically (Genovese, et al.2017, p.349). Waste will be reduced as the adoption of recycling and reuse will enable the company to use the waste as a raw material for the production of other products. This will help to keep the environment and the society safe. Greater productivity from resources. Recycling and reuse enable the company to find a purpose for the used product. Recycling will enable the company to extract maximum value from the product. This will enable the business to venture into joint ventures and collaboration that will help to regenerate new products from the used products (Lieder, and Rashid, 2016, p.42). This will help to bring more revenues for the business. The collaborations and joint ventures will also enable the company to diversify its sources of revenues hence helping to edge out financial risks associated with businesses. Addressing resource security Continuous use of resources will lead to resource scarcity which will have adverse effects. Resource depletion can eliminate companies from their operations as they will not be able to produce their products because of lack of resources or they will not be able to afford the scarce resources. Recycling and reuse will help the company to reuse the resources to produce other products (Stahel, 2016, p.437). This will imply that the company will be producing products without using the existing resources. This will enable the company to continue creating long-term value for its shareholders. This will ensure that resources are not depleted, and this will help to keep the company a going concern and this will help to attract investors. Reduce environmental impacts. The circular economy will ensure that the company engages in environmental sustainability practices. This will ensure that the environment is not polluted as the generated waste will be used as a raw material for the production of other products. Recycling will ensure that there is minimal carbon emission into the environment as the company will not be forced to manufacture resources used for production as they will be reused (Naustdalslid, 2014, p.307). The emitted carbon substances can also be converted into useful fuel which does not pollute the environment. Keeping environment safe will enable the company to have good relations with the society. This will enable the company to a goodwill and reputation that will help it to attract more customers. The reputation will also enable it to retain and attract best employees and this will help it to save on costs associated with recruitment processes. Environmental sustainability practices will help it to reduce global warming which affe cts the weather patterns which can affect the operations of the company. Innovation and job creation Recycling and reuse will lead to innovation and creativity as organizations will want to put their wastes to good use. This creativity will lead to creation of employment opportunities to many people and help to reduce the unemployment rate in the country (Roos, 2014, p.252). This will also lead to improved wellbeing of the society leading to improved standards of living in the country. The circular economy in the manufacturing sector. The manufacturing sector is one of the sectors regarded as the major contributors of the environment pollution. The produced products are dumped all over the land causing dumpsites which act as the breeding grounds for rodents and other disease-causing germs. This also leads to land pollution which leads to environmental degradation (Abdulrahman, et al.2014, p.466). Adoption of circular economy practices has not only helped many companies to address the problem of land pollution but also increase the sources of revenues. In this case, Omni United Company will be used to highlight how they have incorporated and benefited from the adoption of the circular economy. Omni United is a company that manufactures and distributes tires. The company teamed up with Timberland a company known for the production of boots and shoes to manufacture tires which can be recycled and reused to produce footwear outsoles when the tires cannot be used on the roads (Hower, 2016). This collaboration helped to solve the issue of tires being used as fuel which leads to the production of a lot of carbon that polluted the environment. This team up also ensured that the companies tires were not dumped on the land causing land pollution. Tire retailers collect the used tires once the consumers replace them. The tires are then taken to the recycling facility located in North America where the tires are processed into sheet rubber which transported to the timberland outsole manufacturers where the sheet rubber is treated before being used for the production of the timberland shoes and boots. Practicing circular economy has helped Omni United to benefit a lot as it can generate more revenues by selling the used tires to Timberland Company. This has helped it improve the value creation for their shareholders. Omni United is was also able to maintain environmental sustainability which has increased its goodwill and reputation which has helped to attract more customers as customers want to be associated with a company that cares about the environment (Hower, 2016). Timberland, on the other hand, has benefited as it gets cheap raw materials for the production of the shoes and the boots. This enables the company to cut on the costs of production which enables it to make huge profits and creates more value for the shareholders. Competitive advantage. Circular economy adoption will enable the business to create competitive advantage which will enable it to position its products in a better position than those of the competitors. This leads to increased revenues. Circular economy creates competitive advantage through; Lower prices. Lower costs of production will enable the company to lower the selling prices of its products and still make huge profits (Bocken, et al.2016, p.315). Lower prices will make it hard for the other companies to compete and if they reduce their prices, they will make losses which may force them out of the business operations. Improved goodwill and reputation. Recently, many organizations have been formed to enlighten the members of the society on the importance of environment conservation. The companies practicing environmental conservation are recognized by the members of the society, and this helps to improve the reputation of the company (WY Wong, et al.2014, p.123). Customers will be attracted to the company which cares about their wellbeing, and this will lead to more sales and revenues. Recommendations To benefit from adoption of the circular economy, companies should enter into partnerships or even joint ventures to fully practice circular economy (Murray, et al.2017, p.375). This ensures that one company's wastes are another company's raw materials for production. Such partnership will ensure the company agrees on where the used products will be recycled for reuse by the other company. Such measures will enable both companies to benefit. The other recommendation is advising the other companies on the importance of adopting sustainable practices that will ensure that the resources used for production are safeguarded for the continuity of the industry. The advice should help to eliminate the notion that adopting sustainable practices is very costly and will lead to reduced profits. Conclusion. For continued operations of businesses, it is now very clear that companies should adopt circular economy. From the findings of the report, circular economy helps the business entity to conserve the environment and reuse and recycling of products helps to reduce environmental degradation. The circular economy has many benefits which include reduced waste, greater productivity of resources, addressing resource security and helping to conserve the environment. The circular economy also helps organizations to create competitive advantages which enable the business to make more profits as it leads to reduced costs of production as a result of recycling and reusing resources. The circular economy has enabled organizations to improve their goodwill and reputation which enables them to compete effectively with other companies. References Abdulrahman, M.D., Gunasekaran, A. and Subramanian, N., 2014. Critical barriers in implementing reverse logistics in the Chinese manufacturing sectors. International Journal of Production Economics, 147, pp.460-471. Bocken, N.M., de Pauw, I., Bakker, C. and van der Grinten, B., 2016. Product design and business model strategies for a circular economy. Journal of Industrial and Production Engineering, 33(5), pp.308-320. Genovese, A., Acquaye, A.A., Figueroa, A. and Koh, S.L., 2017. Sustainable supply chain management and the transition towards a circular economy: Evidence and some applications. Omega, 66, pp.344-357. Hower, M., 2016. GreenBiz.com. [Online] Available at: https://www.greenbiz.com/article/8-companies-watch-circular-economy [Accessed 1 October 2017]. Lieder, M. and Rashid, A., 2016. Towards circular economy implementation: a comprehensive review in context of manufacturing industry. Journal of Cleaner Production, 115, pp.36-51. Liu, Y. and Bai, Y., 2014. An exploration of firms awareness and behavior of developing circular economy: An empirical research in China. Resources, Conservation and Recycling, 87, pp.145-152. Murray, A., Skene, K. and Haynes, K., 2017. The circular economy: An interdisciplinary exploration of the concept and application in a global context. Journal of Business Ethics, 140(3), pp.369-380. Naustdalslid, J., 2014. Circular economy in Chinathe environmental dimension of the harmonious society. International Journal of Sustainable Development World Ecology, 21(4), pp.303-313. Roos, G., 2014. Business model innovation to create and capture resource value in future circular material chains. Resources, 3(1), pp.248-274. Stahel, W.R., 2016. Circular economy: a new relationship with our goods and materials would save resources and energy and create local jobs. Nature, 531(7595), pp.435-439. Wu, H.Q., Shi, Y., Xia, Q. and Zhu, W.D., 2014. Effectiveness of the policy of circular economy in China: A DEA-based analysis for the period of 11th five-year-plan. Resources, conservation and recycling, 83, pp.163-175. WY Wong, C., Lai, K.H., Shang, K.C. and Lu, C.S., 2014. Uncovering the value of green advertising for environmental management practices. Business Strategy and the Environment, 23(2), pp.117-130.

Ragtime and Blues Essay Example

Ragtime and Blues Paper Ragtime and Blues Ragtime and Blues are the two music styles that give Jazz her name and life. Ragtime and blues, which are generated and rose into popularity at mostly the same time of period, are usually considered as closely connected because of Jazz and yet are very distinctive music styles. They affect Jazz in different perspectives, such as Ragtime in the usage of syncopation, the swing feeling, and Blues in the composition form, the improvisation, and the Soul. Similarity and difference: What both Ragtime and Blues share is their Black regions. They are both a classic and important component of early Black popular music. Almost all commentators expressed their view that the originators of Ragtime were black, and even some believe that it was imported from Africa; and yet Blues was believed to start in slavery which involved with large population of African Americans. As Scott Joplin, one of the most influential Ragtime musician, stated, There has been ragtime music in America ever since the Negro race has been here. and this poetic statement would perfectly apply to Blues as well. Historically, ragtime and blues started and rose into popularity at basically the same time. Ragtimes huge popularity was abetted with the huge dimension of the print of Maple Leaf Rag by Scott Joplin in 1897. Almost the same time, classic blues like St. Louis Blues and Memphis Blues was composed by W. C. Handy. For a long period of time, specifically from 1890s to 1920s which was the time when Jazz becomes a dominant popular music style, ragtime was the typical popular music form in America. The popularity of Blues and We will write a custom essay sample on Ragtime and Blues specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ragtime and Blues specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ragtime and Blues specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ragtime at early ages was strongly associated with the popular theater in late 19th and early 20th century. Even though ragtime and blues share the same origin and same historical path, they are indeed very different music styles, which determines their contribution to Jazz and make it a new and yet unique music. The definition of Ragtime is the music that signifying the broken rhythm, especially a sort of syncopation. Indeed, the word rag is a verb describing the syncopation process of the music. Syncopation is such a significant character of ragtime and it somehow efines the music style of ragtime. Part of the reason that helps determine the syncopation of ragtime is that ragtime is an instrumental based music genre. At early times, ragtime is dominated by piano, especially with great pianists like Scott Joplin and Ben Harney. And Blues, a more vocal based music, does not evidently engage with syncopation. Syncopation is the most important character that ragtime affects Jazz and some people believe that Jazz is a more complex form of syncopated music. Blues, often considered as a music that generated from slavery, was characterized ith the improvisation. Improvisation is defined as creating music on the spot. Improvisation is not only a distinctive but also a great character because never has any music genre in the history before is based on improvisation. Even ragtime is based on pre-written music. Jazz took on this character and developed into a even more complicated, spicy music on the spot with different instrument arrangement. Jazz took improvisation to another level from this great tradition in blues. As far as composition to instrument. Scott Joplin, the great ragtime musician mentioned arlier, was a classical trained piano player and the effect of classical music is obvious in his pieces. However, blues is more affected by its African origin. It is believed that one of the first blues was directly imported from African folk song. It is a very simultaneous music style and consists of a lot of elements of real life, such as the call-and-answer structure. It is also necessary to mention that the composition of blues like 12-bar blues and AABA structure greatly affect the composition of Jazz, especially at early ages. A lot of the early Jazz songs are in such structure, like the first Jazz recording ever, livery stable blues by Original Dixieland Jazz Band. Ragtime, characterized with syncopation and strong rhythm and beats, was created for the need of people to dance. However, Blues has very strong and evident emotions in the performance, especially with the great vocalists that convey those emotions through their great vocal performance. Bessie Smith, one of the best Blues vocalists of all time, combined the strong rhythm sense with an extremely sensitive eeling of pitch and thus convey them to the large audience. In a sense, Blues gives Soul to Jazz, with those emotions and tones of struggle. Evidently, ragtime and blues, the Black Music, struggle to make them merge into different classes, not only popular but also respected. From ragtime and blues, this kind of struggle carried on with Jazz and gives Jazz the identity, the structure, the tone and the soul. Bibliography Jones, LeRoi (Amir Baraka). Blues People: Negro Music in White America New York: Morrow 1963 Berlin, Edward A. Ragtime: A Musical and Cultural History. Berkeley: University of California Press, 1980 Haskin, James. Black Music in America: A history Through its People. New York: Harper Trophy, 1987. Ragtime and the Blues: The First Age of Black American Music Carruth, hayden, Sitting In: Selected Writings on Jazz, Blues and Related Topics. Iowa City: Univ. of Iowa Press, 1986. Got Those Forever Inadequate Blues Tirro, Frank. Jazz: A History, Second ed. New York and London: W. W. Norton and Company, 1993. The Blues

Contextual Analysis Drinking coffee elsewhere

Contextual Analysis Drinking coffee elsewhere ZZ Packer’s â€Å"Drinking coffee elsewhere† is the story of a young African American girl named Dina who uses escapism and pretense as a survival tactic in a mostly white-dominated university. While in Yale, Dina uses pretense to attract attention to her self and succeeds in getting the concern of the dean. Dina’s pretense, however, fails her in a way in that she does not realize that she is falling for her female lesbian friend.Advertising We will write a custom essay sample on Contextual Analysis Drinking coffee elsewhere specifically for you for only $16.05 $11/page Learn More She uses the pretense, as she has perfected it, to suppress the feelings. Even though ZZ Packer ‘s Drinking Coffee Elsewhere’ presents her as one who uses white characters in her stories to address the concerns of other ethnicities, Birnbaum’s ‘Identity Theory,’ which is an interview, presents her as a ‘Black writerâ€℠¢ in that her works mainly target black audiences. Most of ZZ Packer’s stories and mostly â€Å"Drinking Coffee Elsewhere† are autobiographical. This follows the revelations of her background in the interview that ZZ Packer, just like the character Dina in the story, moved from a dominantly black neighborhood to a dominantly white University. As a black writer, Packer is in a way revealing her experiences in the University through the character’s voice and experiences at the university. The vivid insight and humor used by the character Dina in her remarks and actions correlate to that of the author ZZ Packer as revealed in the interview with Birnbaum. The young female voice of the character can be equated with that of Packer during her days at Yale University. Dina uses pretense to distance herself from the realities that the white neighborhood brings upon her. Considering the age of the character Dina, Packer was undoubtedly referring to her own experiences. Th is inspires other Black girls who are following her example when they come in to contact with the short story. This reveals that the intention she had in writing the story was to communicate with the African American teenagers who find themselves in similar situations. The overt racial pride portrayed through the character Dina reveals that the story as written by Packer was for the Black readers who would better identify with the character. This acts as a way to get used to the racial stereotypes and prejudices held against the African Americans by the other races (Collins 229). When Dina announces that she wants to impersonate a revolver during the orientation exercises, she is compelled to have a series of psychiatric counseling sessions. This highlights the stereotype of the angry and dangerous black man. The whites are suspicious and at the same time afraid of Dina as they term her as a potential homicidal psychic. Packer is using this character to portray that the personalitie s that are adopted by some black men are in most times merely survival tactics in circumstances where they feel outnumbered and not because they are potentially dangerous to others.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More In ‘Drinking Coffee Elsewhere,’ ZZ Packer uses the skin color of her characters in addressing them. Dina says, â€Å"If I had not known the person was white from the peephole, Id have known it from a display like this. Black people did not knock on strangers doors, crying† (Packer 50). Black people also hold stereotypes against the other races as revealed in the above Dina’s statement. These make them feel superior to others especially in circumstances where they consider themselves surrounded by the different ethnicities. As the interview reveals, it suffices to classify ZZ Packer in the category of Black writers in that her st ories are interested in the private lives of African Americans (Birnbaum Para. 3). Most African American readers can identify with Dina’s experiences with ease, as opposed to how a white readership can identify with the work. This does not necessarily mean that Packer does not have white characters in her stories such as ‘Drinking Coffee Elsewhere.’ It means that the white characters or others from other ethnicities are there to help readers understand the African American characters in the story by evaluating their relationships. In this case, even white writers who write specifically for a black readership can be classified as Black writers. This is by considering how the works address the issues that are most felt by the African Americans as opposed to the whites (Collins 227). In the story â€Å"Drinking Coffee Elsewhere,† Heidi is a white girl who happens to be the only friend that Dina has in Yale. Heidi is a lesbian and Dina is trying to suppress th e affection that she has towards her. The character Heidi is merely in the story to help the Black reader understand the actions of Dina about Heidi. The character Dina is struggling with mistrust that surrounds her as a Black girl in a dominantly white environment. In most cases, this reality occurs most African Americans who find themselves in similar situations. However, they do not suffer direct discrimination. Nevertheless, their actions and simple gestures attract the keen attention of the other ethnicities (Collins 235). Dina is struggling to define for herself who she is and seek acceptance in the society through this is misunderstood following her overreliance on pretense. The only person who eventually notices this defense mechanism is the shrink, Dr. Raeburn. He is the only person who certainly understands Dina but after numerous futile attempts.Advertising We will write a custom essay sample on Contextual Analysis Drinking coffee elsewhere specifically for you for only $16.05 $11/page Learn More Packer tries to pass a message across to her few readers of other ethnicities that if they seek to understand the black people and coexist peacefully with them, they should not give up at all. The character’s struggle and eventual success are what attracts the African American to prefer the works of Packer compared to the white readership. The African American consider themselves as continuously involved in a struggle to fight a system that oppressed them once directly and now indirectly(Collins 235). In Packer’s interview with Birnbaum, she, however, disregards these claims that she is a Black writer in that sense. However, through a keen analysis of the themes that dominate her stories such as ‘Drinking Coffee Elsewhere,’ it is apparent that she fits the category (Birnbaum Para. 20). The characters such as Dina are involved in a constant struggle to prove their humanity and demand for an end of some dis crimination. ZZ Packer’s words in the interview acknowledge the vivid emotional content in her stories. The kind of language that she uses in the stories can be identified with the African Americans more than it can with other races. In fact, in the interview, Birnbaum attributes this to the unresolved and troublesome issues related to race. Emotional content is a significant characteristic of African American literature. By addressing this issue in most of the stories in her collection, Packer automatically qualifies as a black writer. Another defining characteristic of African American literature or Black literature noticeable in Packer’s work is the use of poetic language in between prose. Packer uses Frank O’Hara’s poem When I was a child, the person said, I played by myself in the corner of the schoolyard all alone. I hated dolls and games, animals were not friendly, and birds flew away. If anyone was looking for me, I hid behind a tree and cried out I am an orphan† (Packer 49). The use of explicit language in the text also qualifies Packer to fit in the category of the Black writers. ZZ Packer may not consider herself as a Black writer from the perspective that her works target the Black audience. However, by considering her background and relating it to her works such as â€Å"Drinking Coffee Elsewhere,† there are evident pointers that she targets such audiences. The themes that dominate her stories, the style of writing and the nature of the characters collectively point to this fact. Writers, however, tend to deny facts such as these for fear of being regarded as racist or even losing the favor of the other ethnic groups, which can influence negatively on them financially (Collins, 224).Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Whether consciously or unconsciously, the fact that the product assists in coming up with such classifications is inevitable. One might not be intending to write for a particular audience, but then the product addresses the issues of a particular group prompting them to favor the work more than the other groups. ZZ Packer’s short story in this regard addresses the most felt issues of African Americans and, therefore, this automatically qualifies her as a Black writer and even a Black feminist writer. Birnbaum, Robert. Identity theory: Interview by Robert Birnbaum, 2009. Web. identitytheory.com/zz-packer/ Collins, Patricia. Black Feminist Thought: Knowledge, Consciousness and the Politics of  Empowerment and Black Sexual Politics: African Americans, Gender, and the New Racism. New York: Routledge, 2005. Print. Packer, ZZ. Drinking Coffee Elsewhere. The Scribner Anthology of Contemporary  Short Fiction: Fifty North American stories since 1970. New York: Touchstone Books, 2 000. Print.

How to Say to Teach in French

How to Say to Teach in French The French verbs apprendre, enseigner, instruire, and à ©duquer all mean to teach but have different uses and nuances. Learn how to recognize and use these four verbs correctly with this lesson. Teach a Technique or Something Apprendre means to teach a technique. It can only be used in the following constructions: apprendre quelque chose quelquun  - to teach someone somethingapprendre quelquun faire quelque chose - to teach someone (how) to do something Chantal apprend la guitare mon fils. -  Chantal is teaching my son (to play the) guitar. Il apprend aux enfants skier. -  He teaches children to ski. Pouvez-vous mapprendre lire? -  Can you teach me to read? Apprendre also means to learn and can be used in two constructions: apprendre noun and  apprendre infinitive Mon fils apprend la guitare. -  My son is learning (to play the) guitar. Les enfants apprennent skier. -  The children are learning to ski. Je veux apprendre lire. -  I want to learn to read. Teaching a Subject Enseigner means to teach in general or to teach a subject. It is used in the following construction: enseigner [quelque chose] [ quelquun] The items in [brackets] are optional. Jenseigne le franà §ais aux adultes. -  I teach French to adults. Mon mari enseigne la chimie en France. -  My husband teaches chemistry in France. Nous enseignons depuis 5 ans. -  Weve been teaching for five years. Teach Someone Instruire  means to  teach someone. It cannot be used to specify what is being taught and is used only in the construction  instruire quelquun: Elle instruit les à ©tudiants à ©trangers. -  She teaches foreign students. Il faut instruire les enfants par exemple. -  You have to teach children by example. Teaching Éduquer  is used just like instruire, except that it is very  general: it can refer to vague  concepts, particularly morals and manners. Là ©glise doit à ©duquer son peuple. -  The church must educate its people. Ces enfants sont bien à ©duquà ©s. -  These children are well educated (well-mannered).

Operating a truck fleet annual fees Essay Example | Topics and Well Written Essays - 750 words

Operating a truck fleet annual fees - Essay Example It is a companied by a dual fuel tank; this makes it possible for the trucks to travel for longer distances without stopping at any point for fueling. Its outer body is smartly designed; it has a raised roof creating a more grater space making the drivers position a comfortable place. The trailer uses a ten speed engine, it the most efficient in long distances and also the most suitable to carry heavy luggage’s (Rogers, 98). Annual registration of the trailers ranges 2424 USD. It is charged to all trailers. The registration includes government tax and basic registration fees. Other additional fee may include 28.25 USD for private sales, 1 USD for inspection on of state vehicles and any other relevant taxes that may occur due to purchase of the truck. Licensing plate fee is 1 USD; it may also be changed to transfer the existing plates which will amount to 6 USD. In United States drivers are governed by rules that should never be violated at any time. A driver qualifying to drive must be strong enough to be able to handle the trailer in an appropriate way. The maximum driving hours of driver are 11 hours after 10 consecutive hours of duty; the hourly limit should not exceed the 14th hour after coming on duty. The hour on duty limit no single driver can drive after 60 to 70 hours on duty in 7 to 8 consecutive days. A driver is allowed to start a 7/8 continuous period after having taken 34 hour hours off. Any driver using sleeper provision must take eight consecutive hours sleeping, plus other two hours either in the sleeping berth of or off duty (Lusty, 146). Allowing any driver to drive more than the required time is violating the law; it may be considered an egregious violation and is subjected to maximum civil penalties. The USA federal government requires all for one to start any king of business a certificate and a license have to be issued to prove that the business is legal. The role of the federal government as stated in the

Audience Contact Analysis Assignment Example | Topics and Well Written Essays - 500 words

Audience Contact Analysis - Assignment Example The messages that are sent by the organization to its existing and potential customers are called contact points they are also defined as any tools used to distribute the marketing message (Hammond 195). The Toyota Company has been in operation since 1937 and has grown from a simple company into a multibillion Company worth 397.05 billion yen (as of May 2014). Marketing excellence has been the backbone of their success. Their major contact point is their website that gives all the company details as well as shows their wide range of products. The website is user-friendly and provides their customers with a wide range of information (Hammond 195). The website operates an online help desk to ensure that any new customers can have all their questions answered. The website helps retain the existing customers due to the high-quality amenity it offers to them. The company spends over 14 billion dollars every year on advertisements. Unlike other companies, their marketing department has the highest number of employees as compared to the other departments. They advertise themselves on television often and also use billboards in strategic points all over the world. They have a distinct company logo which they show in all their adverts, and it acts as a mark of class to their products. Their brand has gained popularity in the market due to their high-quality products and hence their name markets itself. The Toyota Company runs a Toyota exhibition twice a year whereby they showcase all their products. In such exhibitions, the company interacts with its existing customers, and this helps build a healthy relationship between them. The exhibition also brings potential customers since they are not discriminative on who attends the exhibition and do not charge any fee. Apart from exhibitions, another contact point is their warehouses that are often in open space. Customers are allowed to visit the warehouses and view the vehicles. The layout of the

Assessments - Nutrition - Food Groups Essay Example for Free

Assessments Nutrition Food Groups Essay My first grade class is participating in a health lesson that will introduce them to the food groups. They will use MyPlate as a resource for learning the food groups and what foods are included in each group. The objective of this lesson is that the student can name foods that belong to each of the food groups labeled on MyPlate. Our health goal will be using MyPlate as a healthy eating tool and our vocabulary words will be food group and MyPlate. We will place foods in each of the five food groups and know the food groups by name and color coding: Grains (orange), Vegetables (green), Fruits (red), Dairy (blue) and Protein (purple). Students will be assessed on their ability to place and/or name foods in the appropriate food group. Students will be placed in assessment groups based on their level of English proficiency. The students will be assessed as follows: * Beginning ELL – students will be shown a photograph of a food and be told the name of the food (ie: photograph of an apple with teacher speaking the word apple) the student will then be asked to point to the food group on MyPlate (see attachment 1) (www. cnpp. usda. gov) in which the apple belongs. Intermediate ELL – Students will be given photographs of food with the name of the food along with a blank MyPlate (see attachment 2) (www. choosemyplate. gov). They will be asked to color each food group and then place the foods in the appropriate food group. * Advanced ELL – Students will be given a blank MyPlate (see attachment 2) (www. chosemyplate. gov) and be asked to write the names of at least three of their favorite foods in each group and then color the food groups the appropriate colors. The data gathered from the assessments will let me know how they comprehended and understood the lesson and will start to give me a snapshot of their English proficiency. Did they understand the words when they were spoken to them? Are they apple to read words associated with a photograph? Can they write words based on their knowledge and the lesson that was taught? Nutrition is taught every year in Kindergarten through 5th rade so a student of any level†¦ELL, SPED, Gifted, and Regular Education can be evaluated and previous years knowledge can be compared. Did the first grade beginning ELL student move up at least one level by second grade? Are they considered proficient by fifth grade? Portfolios can be made and follow the ELL student through school so that teachers can compare previous year’s work to the work they are doing that year. They can look for improvement in their English proficiency as well as the knowledge in the content areas being taught. As a teacher with ELL students I would not only look to teach them our English words for our foods but I would try to pull photographs of foods that might be important to their culture. I would try to find foods they are already familiar with and show them where they fit in the world of nutrition. Using this data would help create a comfort zone for them because they would at least recognize the photograph of the food and learn how we say it in English. Once the assessments are performed we will be able to determine if the student is capable of learning the content even though English proficiency may be low. If they score low then we will know that we have to continue to improve their English to help them in all content areas. If they are scoring high, while we will continue to improve their English but we will know they are capable of learning and understanding the content being presented to them. A teacher might consider placing the ELL student in peer groups with English speaking students to help increase their fluency.

Good Fellas Movie Poster Analysis Essay -- Papers

Good Fellas Movie Poster Analysis My analysis is based on the movie "Good Fellas". The three men that are featured on the poster pictured in medium frame are the main characters and are also the main focus of my analysis. Robert DeNiro:The facial expressions and posture of DeNiro shown on the poster enables you to see that he looks like a rough tough guy who is very serious when it comes to business. The frown on his face as evidence by his creased forehead and one eyebrow higher than the other together with his folded arms and upright stance suggest that he is serious. In addition to this the larger size of the face as well as that of his whole frame in comparison to the others tells that he is the authorative figure and maybe the oldest. He is wearing top businessman suit complete with a red tie, which suggests that he's a man who is not to be crossed, as the colour red is symbolic for love or death (blood). In other words he appears to be saying if you are not with me you will be eliminated. Joe Pesci:He...

Ece 585 Project 2 Spring 13 Ver1 Simulation of Cpu, Cache, Bus, and Memory Datapath

ECE 585 Project 2 Spring 13 ver1 Simulation of CPU, Cache, Bus, and Memory Datapath 1. INTRODUCTION Project 2 is due Thurs Apr 11 EOD. You may work as groups of up to two. Submit your report to the Project 2 folder in the Electronic Black Board for the course. NO OTHE FORM OF SUBMISSION OR LATE SUBMISSIONS WILL BE ACCEPTED. In this project, you will simulate a CPU, cache, bus, and memory complex for a set of instructions with emphasis on the cache operation. The overall block diagram is shown in Figure 1. Bus Cache Memory CPUFigure 1: Overall Block Diagram The goal of this project is to provide you with a more practical hands-on approach to computer architecture design problems. The processor complex you will be designing is a 32-bit version of the MIPS processor; however, the instruction set will be a small subset of the actual MIPS ISA. You should implement the end to end operation of the complex utilizing the VHDL hardware descriptive language. You may use any constructs within th e VHDL language, however, the design must be of your own. Copying of any form from any other student or any internal or external sources is illegal and will not be accepted.The processor supports the three instruction formats: R-format, I-format, and J-format as described in the text book and lectures. Table I Summarizes the core set of instructions for your ISA. The memory is assumed to be byte addressable and each word is 32 bits. Table I: Core MIPS Instruction Set to be Designed (with example) OpCode [31 : 26] 100011 101011 000000 000100 Function Field [5 : 0] –100000 -Instruction lw sw add beq (Custom set) Operation lw $s1, 200($t3) sw $s3, 100($t4) add $s3, $t3, $t2 beq $s5, $t6, 400The total set you need to design is the core set as above + a custom set designated for you as follows. Student ID ending in: 1. BNE, LUI 2. NOR, SLL 3. ADDI, LUI 4. BNE, LUI 5. NOR, LUI 6. ANDI, JR 7. BNE, LUI 8. NOR, LUI 9. ANDI, JR 0. ADDI, LUI 2. Implementation Details 2. 1 CPU: You need to treat the CPU as a block diagram and show only the inputs, outputs and the changes in the Register file. Note that all the source values for the instructions are derived from the CPU registers and immediate value in the instruction itself.The results will also be stored in the register except for the store instruction. For both load and store instructions, ALU operation is needed for address calculation. You need not simulate the detailed internal operation of the CPU complex 2. 2 Bus Used only for transfer of words and blocks. The bus (between cache and memory) has the following specifications: Bandwidth of 32 words/cycle. 2. 3 Cache/Bus/Memory Specifications The focus of the report is on the cache operation. The cache has the following specifications 1.Size 256 Byte I-cache, 128 Byte D-cache; block size of 8 words; word size of 4 Bytes 2. The cache access time is 1 cycle 3. Direct Memory access approach is used for cache block placement 4. The parameters for cache operation inc lude IHc (Icache hit), DHc (Dcache hit) and dirty bit set flag for a block to be replaced (dbset) The memory has the following specifications 1. Size 1,024 Bytes; Byte addressable 2. Memory port access time is 5 cycles/word for reads; 3 cycles/word for writes. 3. Additional memory read time: 3 cycles/word, write time 4 cycles/word Additional common specifications 1.The instruction address is available in the Program Counter (PC); the accessed instruction is placed in the Instruction Register (IR); the data read (for loads) is loaded in the Memory Data Register (MDR) – all are 32 bit registers. Additional student specific specifications Last digit of student ID 0 1 2 3 4 5 6 7 8 9 Write Strategy Write Thru Write back Write Thru Write back Write Thru Write Thru Write back Write back Write back Write Thru Write miss Strategy Write Allocate No-write allocate No-write allocate Write Allocate Write Allocate Write Allocate No-write allocate Write Allocate No-write allocate No-write allocateGeneral Guidelines 1. All parameters must be defined as variables (or data inputs) so that different parameters can be used for testing your code. 2. You should annotate your code with appropriate/sufficient comments so that the code is self explanatory. 3. You may use additional meaningful assumptions and state them clearly in your report. 4. Section 5 provides some useful hints for cache operation. 3. Test Program: Design a test program to verify the operation of your code. It needs to account for the following variables: PC address value; range of PC’s for the instruction type (e. . 0-500: ALU_BR type; 504-600: Loads; 604-700: stores); Icache hit flag (1 or 0); Daddr; Dcache hit flag (1 or 0); range of addresses (dbaddr1 to dbaddr2) for which the dirty bit is set. Your output should explicitly indicate which type of instruction is complete after completion of the operation. 4. Report You are required to turn in a report that describes the design along with the VHDL code. The report should be typed, well written, and well organized. The suggested contents of the report are as follows: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢An overview of your design Appropriate sections to convey your report A discussion on how you tried to optimize your design A discussion on any improvements or additional features made to your design A discussion on what does not work correctly in your design An overview block diagram of your design. A sample simulation of your design that is annotated to show its correct operation. Copying of code will not be acceptable. Any code copied will automatically result in a 0 for your project and may be subject to additional disciplinary action.Start the project right away Good luck and have fun 5 Hint: Basic operations are summarized in the following. Please note that you need to modify it appropriately to account for placement/replacement, dirty bit status, write strategies, write miss str ategies etc. ICache hit PC IAddr bus ICache miss IR mem bus cache IR CPU ALU/branches ALU_BR DONE Instr Type, (Daddr) Load (Daddr) MDR Dcache hit (Similar to Icache miss) Dcache miss Dcache hit Dcache Store DONE MDR Load DONE Store (Daddr) Dcache miss bus Mem

Advertising & Marketing

â€Å"Advertising may be described as the science of arresting human intelligence long enough to get money from it.† This quote as stated by Stephen Lealock who was a renowned economist and humorist gives an ideal description of the category of advertising that I would be flowing in this paper.There are several com/how-does-advertisement-influence-peoples-behaviour/">kinds of advertising techniques that can be followed but the implementation of any one depends upon the nature of the product. When persuading the target market into buying a product that they do not necessarily need, the medium that would be chosen should be able to lay impact so as the consumer may not be able to ignore it. An idyllic media for this type of advertising is the use of television ads or promos.Advertising is a form of above-the-line promotion as it is usually directed towards the appropriate target market by selecting certain media but it is likely that many people who are unlikely to purchase the product might see the advertisement too.Advertisements are often classified into two types; informative advertisement, which are the adverts that give information about the product such as the price, main features or technical specifications.The other form is Persuasive advertising, which is the process of creating a distinct brand image or identity and it may not contain details or specifications about the product.There are a number of factors that affect the choice of medium that is to be used for advertisements. The major considerations are of the cost of advertising, the size of the audience, the message to be communicated, the law and other constraints.Television ads are a form of broadcast advertisements and it is one of the most popular advertising medium that there is. The issues that need to be considered when launching television advertisement include the duration of the advertisement, the time of broadcast and the channel on which the advertisement would be broadcasted. A ll these factors need to be considered with respect to the target audience.When selling a product that is not a necessity or requirement for the people, it would be feasible to use the persuasive advertisement approach. First, the target audience needs to be recognized. Television has the advantage of catering to a large audience and of being a more active and dynamic form of advertisement.It is important for television commercials to be attractive and eye catching. The content of the ads would reflect the target audience. For example, when addressing teenagers, a celebrity appearance in an ad could be influential. Similarly, humor, script and other factors need to be considered according to the market that is being targeted.A new revolution in television ads is the documentary style ads, which is a new concept in television commercials where commercials are created in such a fashion that they seem more like television content and hence, retain more customers.In conclusion, it shoul d be stated that television advertisements are said to be the most influential in mass marketing as they attract the consumers and hook an interest in them about the product. Moreover, with upcoming concepts such as the documentary style advertisements, viewers do not feel that their television programs are being interrupted and do not skip these commercials.Therefore, television can target a large market, and can psychologically persuade them into developing an interest in the product and thus buying something that they did not really need prior to the advertisement.Works CitedBaker, M.J (2001). Marketing: critical perspective on business and management. Taylor and Francis.

Irqui sitution end of 2002 essays

Irqui sitution end of 2002 essays Yes, there is little question that Saddam Hussein is no Martin Luther King, Jr.; no question that he is no Ghandi, no doubt that he has subjugated many millions of people and terrorized his own countrymen and has little right to legitimate leadership. Unfortunately, the story is not so simple and our own government is not immune to criticism in the making of this monster. A short chronology of this... The Carter Hostage Situation: It is well known that Regan- Bush Operatives made a deal with Iranian militants to prevent the return of the hostages until after the elections. The Regan Bush tandem won the election vis-a-vis the hostage situation. The result of this deal led to arms and narcotics deals spanning the world from the Middle East to Iran-Contra in violating U.S. law. Moreover, the Regan-Bush administration supported Saddam against Iran giving Saddam chemical and biological capacity. The documents have been published. Eventually these were used against the Kurds. After an eight year war with Iran in which we supported Iraq and had squandered billions of dollars, Saddam asked our ambassador to Iraq (a women) what would our position be if he invaded Kuwait. He was told we do not have a position. Being an Arab and a Muslim, and not trusting a women, he went to a higher up in the State Department and got essentially the same answer. My guess is that he thought it was a tacit consent, and so he invaded Kuwait. Undoubtedly to his great surprise, he was setup. His boys in Washington turned on him: The Bush administration. They played him for a sucker and as the scapegoat of our failed Mideast policy. Not one bit of evidence connects Iraq with terrorism with the exception of funding the families of Palestinian suicide bombers after the fact. There certainly is no connection with the 911 perpetrators. In fact, Saddam suppressed Islamic fundamentalism vis-a-vis war with Iran and at home. He appears to be quite right-wi ...

ACT Essay

Why You Shouldn't Copy Skeleton Templates for the SAT/ACT Essay SAT / ACT Prep Online Guides and Tips - Creating your own essay skeleton can go a long way towards helping you prepare for the SAT or ACT essay. Having an essay template ready to go before you take the test can reduce feelings of panic, since it allows you to control at least some of the unknowns of a free-response question. It can even be helpful to look at other people’s essay skeletons to get an idea what your own essay template should look like. But when does using an essay skeleton go from a great idea to a huge mistake? Keep reading to find out. feature image credit: Skeletons taking a selfie @ Street art @ Walk along the Amstel canal @ Amsterdam by Guilhem Vellut, used under CC BY 2.0/Cropped from original. Disclaimer: Most of the advice in this article is most useful for the old SAT essay (and, to some extent, the ACT essay); it's too soon to know if it's also applicable to the new 2016 SAT essay (although "don't plagiarize" is good advice in pretty much any situation). What Is An Essay Skeleton? An essay skeleton, or essay template, is basically an outline for your essay that you prewrite and then memorize for later use/adaptation. Usually, an essay skeleton isn’t just an organizational structure- it also includes writing out entire sentences or even just specific phrases beforehand. "But how can you do this, and more importantly, what’s the point?" I hear you cry (you sure manage to get out a lot of words in one cry). Creating an essay template for the current SAT essay is pretty simple, as the SAT prompts tend to fall into one of six categories: What should people do? Which of two things is better? Support or refute counterintuitive statements (Is it possible that [an unlikely thing] is true?) Cause and effect (is X the result of Y?) Generalize about the state of the world Generalize about people Because the prompts are, at the core, all "yes or no?" questions, you can somewhat customize your introduction and conclusion. Doing this is especially helpful if you tend to choke under pressure or are worried about your English language skills- you can come up with grammatically correct templates beforehand that you can memorize and then use on the actual test (filling in the blanks, depending on the prompt). Formulating an essay template for the ACT is a little more tricky, as the new ACT essay asks you to read an excerpt, consider three perspectives, come up with your own perspective, and then discuss all the perspectives in the essay using detailed examples and logical reasoning. It’s possible to come up with a useful template, but I’ve not really come across any students using templates in the 200+ ACT essays I’ve graded. In addition to figuring out your essay organization beforehand, you can look up synonyms for words that get commonly used in essays (like â€Å"example† or â€Å"shows†) and prewrite sentences that use these words correctly. For example, for the SAT essay, you could pre-write a way to introduce your examples: â€Å"One instance that illustrates [x] can be found in [y]" (where [x] is the point you're trying to make and [y] is the place from which you're taking your example). Finally, on a semi-related note, because you know that you’ll have to use examples to explain your reasoning on the essay, you can also come up with the examples you’ll use beforehand and get good at writing about them. The better you know your examples, the more organized your writing will be on the essay (because you won’t have to waste valuable time trying to think of what exactly happened in The Hunger Games that proves your point). For more on this, see our article on the 6 examples you can use to answer any SAT essay prompt. So What’s The Issue? Problems occur when you rely on other people's skeletons, rather than coming up with your own. In theory, there’s nothing wrong with looking at other people’s essay skeletons to help inform your own- in fact, I've even written up a helpful template on this blog for SAT and ACT essays. The issue arises when you move beyond using the organizational aspects of someone else’s skeleton to copying words directly from someone else. Skeleton - French anatomical engraving byUniversity of Liverpool Faculty of Health Life Sciences, used under CC BY-SA 2.0/Cropped from original. You did whaaaaaaaaaaaaaaaat? A Spooky Tale of Essay Skeleton Plagiarism Out of the 600+ SAT essays I’ve graded over the last three months, I’ve seen the same essay skeleton come up 7 times. I know that it’s an essay skeleton because the key phrase repeated from essay to essay (â€Å"critics are too dogmatic in their provincial ideology†) was so unusual (and kind of grammatically incorrect) that I commented on it specifically the first time it showed up (to point out vocab misuse...because it just wasn’t good writing) and Googled it the second time it showed up. It turns out that this phrase is from an SAT prep skeleton (we're not going to name the book or the author), but it also shows up in various essays around the internet that either copied that prep book or copied a College Confidential posting that plagiarized the book, so I don't know where exactly students were seeing this skeleton. Here's the problem: while the idea of using essay skeletons makes a lot of sense, and even the using of some organizational aspects of another essay skeleton is acceptable, word-for-word copying of sentences is considered plagiarism, and plagiarism is not permitted on the SAT. In fact, it's specifically addressed in the SAT Terms and Conditions. I sent a message to the CollegeBoard asking about the use of essay skeletons and what, exactly, was considered plagiarism. The language used to describe it in the terms and conditions is pretty vague, and I wanted to know if, for instance, a certain number of words had to appear in a row for something to be considered plagiarism. The response I got back only contained the relevant text from the Terms and Conditions: â€Å"ETS reserves the right to dismiss test-takers, decline to score any test, and/or cancel any test scores when, in its judgment, as applicable, a testing irregularity occurs, there is an apparent discrepancy in a test-taker's identification, an improper admission to the test center, a test-taker engages in misconduct, or the score is deemed invalid for another reason, including, but not limited to, discrepant handwriting or plagiarism.† [bolding mine] Basically, if the CollegeBoard thinks you’re plagiarizing, then they can cancel your SAT score. And because the CollegeBoard does not define plagiarism, they basically have the latitude to do one of those â€Å"I know it when I see it† standards with things like essay skeletons. Chances are that you won't get marked down for the essay (other than for using vocab incorrectly), but since the template is so common, why risk it? Take an hour to develop your own template. You'll end up with even better results since you crafted it yourself and will be able to use it with more precision. So what is plagiarism? There's the Google definition, which says plagiarism is taking the work or idea(s) of someone else and not crediting them/presenting it as your own work or idea(s). Plagiarism is generally considered ethically wrong, and in many cases (including with the SAT), it can have real world consequences. You might have read that the writer of the essay template gave permission to reuse the template, and that makes it OK. This is 100% false. Consider this scenario: you're in high school and you're taking AP English. Your brother had the same teacher the year before, and he got As on all his essays. For whatever reason, he gives you permission to reuse his essays in your class. Does that count as plagiarism? 100%. There's no question about it. Your teacher and school don't care whether the writer gave you permission or not. You copied the essay, and that is an ethical lapse that is entirely on you. You'd probably fail the class and/or face whatever other punishment your school has as policy. What Does This Mean For My SAT/ACT Essay? Obviously, using the same word, or even the same couple of words in a row, as someone else isn't plagiarism (otherwise there would be lots of controversies over people using the two words â€Å"of the† together all the time and not citing their sources). A good general rule to follow is to avoid copying more than four words in a row. I’ve seen several essays since that begin with the phrase â€Å"The presupposition that,† which is fine, because it’s a phrase anyone could come up with to describe an assumption, and is relatively short (3 words). The phrase â€Å"these romantic critics are too dogmatic in their provincial ideology,† on the other hand, is problematic because a) it’s way too many words copied from someone else’s work and b) it's honestly not great writing (except in a very specific context), because the vocabulary deployed in the phrase has very specific contexts in which the words are appropriate to use When it comes to preparing for the SAT or ACT essay, it's much better to rephrase in your own words and create your own skeleton. You can (and even should) look at other people’s skeletons/essays for tips, but you should never copy someone else's work word-for-word without making it clear that it's someone else's work. Skeleton figures in heraldic engraving by University of Liverpool Faculty of Health Life Sciences, used under CC BY-SA 2.0/Resized from original. What’s Next? Can’t get enough of those SAT essays? Check out our 15 tips and strategies for writing the SAT essay, as well as a complete list of SAT essay prompts. On the ACT side, we have a corresponding article with tips to raise your ACT essay score, as well as acomplete guide to the new ACT Writing Test (for September 2015 and onward). Want more in-depth essay articles? You’re in luck! We’ve got step-by-step examples of how to write both the SAT and ACT essays, as well as detailed advice for how you can get a perfect 12 on the SAT essay. Reading articles is all very well and good, but how can you get feedback on your practice essays? One way is through trying out the PrepScholar test prep platform, where intrepid essay graders (like myself) give you custom feedback on each practice essay you complete as part of our program. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Applying Theory to Practice Essay Example | Topics and Well Written Essays - 750 words

Applying Theory to Practice - Essay Example Experience has convinced me that my singular performance alone would not allow me to manage pain effectively. The policy makers and all the staff have to be convinced about the management plan. A team management of pain is now better accepted (Zalon et al, 2008). A comprehensive plan would be set up for systematic and uniform management of pain in the hospital. Care from initial assessment to planning for discharge would be incorporated. Competency of the staff would be ensured through continuing education. All nurses would have laminated pocket cards with FACES scale and numerical scale for analyzing the pain by the scales (Bines & Paice, 2005). If the card showed an intensity of ‘four† on the scale, intervention was made. Including pain as another vital sign would produce awareness of the distress and decide whether it was time for intervention. A series of questions would be added to the inpatient and outpatient forms so that the features of the pain would be elicited (Bines & Paice, 2005). Electronic devices would be in place for reminding the nurses about the time for reassessment of pain. Screening for pain and assessing its nature and intensity would be an essential step. Details of the pain and how it had affected the patient would be recorded. The patient would be needed to provide informed consent and participate in deciding the individual care plan for pain management. The pain would be assessed carefully and managed appropriately in order to uphold the patients’ rights (Bines & Paice, 2005). The goals for relief of pain must be ascertained. Realistic and safe goals would be identified. The patient would be asked about the activities or functions that he would like to do or perform when he had no pain. Enquiring about the patient satisfaction would provide information and experience of the best techniques to manage pain in a similar situation later. Non-pharmacological management simultaneously would add to the satisfaction level ( Hardy, 2011). The patient and the family would be given educative material to familiarize themselves with the plan. This information would help them gain knowledge on the procedures adopted in my institution. They would be reassured about the competency of the staff which also included pain specialists (Bines & Paice, 2005). Their fears about whether staff would believe the patient and respond immediately would be dispelled. The patient’s fears about opioids would be carefully managed. Publishing the information on the internet would help the staff to download it for the patients. Pain-related information would be maintained at the Health Library in the hospital. Computers would be available for patients and families to browse for the information (Bines & Paice, 2005). The pharmacological therapy with opioids or NSAIDs would be decided upon by the uniform recommendations of the hospital. The variation in dosage would be by variation of age of the patient, the type of wound, t he intensity of pain, the hospital procedure done, the surgery performed and the underlying illnesses. Non-pharmacological adjuvants which could provide relaxing moments would include visual stimuli like photos or pictures or a television programme (Bines & Paice, 2

The Ethics of Surveillance Cameras Essay Example | Topics and Well Written Essays - 2000 words

The Ethics of Surveillance Cameras - Essay Example From when you walk out of your house, in most cities, you are being watched (Parenti, 2003). This is because the cameras are now installed in major city streets, gas stations, retail shops and transport systems such as trains. The use of surveillance cameras doubled in the aftermath of the 9/11 terrorist attacks in New York City. These prompted frantic efforts, to curb terrorism, a major threat to security in this century. We are seeking to look at the ethics of surveillance cameras. Historically, the idea of watching the public by a select few, especially those who control us politically and economically can be traced to the Panoptical (Foucault, 1977). This was a kind of prison design, built in such a way that a single guard could watch the prisoners in a single gaze. This is a big way induces prisoners in a state of conscious and permanent knowledge that they are being watched. Foucault saw surveillance as productive machinery of continuous mind control, which is somehow what current surveillance cameras represent. Therefore, what we seek to argue here is that we need new ethics in the surveillance camera industry, because of the reasons below. This is because surveillance when done correctly and for the right reasons and people, then we can surrender apart of our civil liberty to privacy, for the sake of public security. Closed -circuit televisions when placed in public areas, give people a sense of security, reduce crime by up to five percent. Up to ninety percent of respondents saw no problem in having such surveillance in public areas. Surveillance done in the above manner, by the correct agencies, can be said to be ethical and legal. On the other hand, we can seek to look at the ethics of surveillance cameras, by looking at who does it and for what they will be  used to do, therefore the ethics of surveillance cameras. Ethics is defined by the BBC online, as a system of moral principles. This is what is good for the individual and society, therefore is responsible for holding the society together.  

Australian Responses to the Decline of Britain as a World Power in the Essay

Australian Responses to the Decline of Britain as a World Power in the Twentieth Century - Essay Example This is in spite of (or should one say, because) of the fact that, ethnically, the majority of Australians are British, mainly penal settlers; the original habitants of the country-the aborigines-constitute a mere 2% of the present population.2 Although some Australian writers of the early twentieth century, perhaps as a reaction, have gone to the extent of denying British influence on Australian life and institutions in general, this is a denial of the truth. The relation between Britain and Australia, "both official and sentimental"3 is complex, and "till 1914, Australia depended on Britain for much of its prosperity, by choice."(the emphasis is mine)4 As Keith Hancock said, it was "not impossible for Australia, nourished by a glorious literature and haunted by old memories to be in love with two soils."5 The imbroglio over an independent defence for the Dominion was the chief political issue between Britain and Australia during the pre World War years of the twentieth century. In 1899, 16000 Australians had voluntarily served in the Boer War. Neville Chamberlain, who later became Prime Minister of Britain, enthusiastically pushed for the formation of colonial armies (India, Canada, New Zealand and Australia) that would fight anywhere across the Empire. Although New Zealand was agreeable to providing soldiers for this force, both Canada and Australia balked. Australia wanted an army for its own protection and not for being deployed to Europe. Political events of the time, like the Boer War, which undermined British supremacy worried Australia. It felt that it could be attacked in its position as a colony of Britain. When Japan defeated Russia (Russo-Japanese War, 1905) and showed inclinations to spreading out militarily into Asia, Australia worried that it might also divert its coveto us eyes to acquisitions on Australian territory. Britain did not initially encourage Australia to develop itself militarily, because it did not take the idea of a defence force for its dominion seriously. Besides, it was felt that should any enemy commercial ship defeat an Australian gunboat in an engagement, it would reflect on Britain, as a defeat of Imperial forces.6 However, the increasing threats to British supremacy and the spectre of a Germany strengthening its military spurred Britain on to urge its colonies to develop their own military. In 1906, the Imperial Admiralty proposed the establishment of a separate navy stationed at Melbourne and was generous in funding this as well.7 Alfred Deakin, Australian Prime Minister, wrested a concession from Britain-that the personnel from the Australian navy could be interchanged with those of the Imperial. This would give them (the Australian navy) the necessary expertise. Admiral Sir John Fisher of Britain also provided, by default, an impetus for the development of the Australian n avy. Fisher believed that if a flotilla were developed, such that the British Isles instead of being defended at her borders (by battleships) could have torpedo ships that prevented enemy vessels from setting out from their shores, it would be in the larger interest of Britain.8 This led to the addition of ships to the Australian Navy, and an enhancement of its strength.     

Women as Political Activists during American Revolution Essay Example for Free

Women as Political Activists during American Revolution Essay Women’s role before American Revolution was restricted to home and motherhood. Their individuality was unwelcome in political and economic context. They were totally dependent on their husbands, fathers and brothers for physical survival and financial security. This reality deprived them of many opportunities like formal education, world travel and social positions. However during American Revolution, the need of their service and assistance was inevitable. Though formal politics did not include women, their domestic knowledge and behavior became charged with political significance. Even though women were not direct participants on the battle field, they still created impact on the historic events of this period. Women on this time whether they were a loyalist, a neutral or patriot, they bravely fought and put their families at great risk. They could not remain silent or uninvolved, which reflects great courage. A wife with a republican husband would help the patriotic cause through educating her children and the next generation according to the republican values who fought for independence. Their political resistance against the British Empire was apparently manifested in their decreasing support towards British trade and products. Women chose to continue a long tradition of weaving instead of purchasing and wearing clothing made from imported British materials. Nonimportation and nonconsumption of British products became women’s major weapons in the arsenal of the American resistance movement against British taxation without representation (Faragher 2006, p. 159). Apparently women have been refusing to buy and consume products from British as part of their political statement. Buying American products became women’s patriotic gesture. Moreover, women were also asked to put their homes in service through quartering American soldiers and allowing legislators to hold the meetings in their homes. Hundreds of women served as nurses, laundresses, cooks and companions to the male soldiers in the Continental Army (Zell 1996). Their actions on the home front saved them time and relieved the soldiers from extra planning and mobilizing. This allows the men to fully concentrate on defeating the British and acquiring sovereignty and independence. Moreover, the revolutionary war gave women the opportunity to demonstrate their capacity and to assume responsibilities that were before regarded to male alone. When their husbands were in combat, they were taking charge of the farms and other source of livelihood of either trade or agriculture. Unconsciously women’s social roles and the structure of the society were redefined during American Revolution giving them more opportunities to explore their skills and potentials. The revolution for women paved the way to know themselves more thus inspired them to fight for equality in terms of social roles knowing that they can contribute something significant in the society. Furthermore, the revolution stimulated hope for equality and freedom. Though they did not acquire full equality after revolution, the ideals of independence inspired not just women but slave for equality, freedom and independence. Reference: Faragher, John Mack, et al. Page 159. Out of Many: A History of the American People. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006. Zell, Fran. A Multicultural Portrait of the American Revolution. New York: Benchmark Books. 1996.

The Discovery and Development of Nuclear Technology Essay -- Essays Pa

The Discovery and Development of Nuclear Technology Man has always been interested in how the world around him works. He wondered about the structure of matter,of which his world, as well as our world, is made up. Countless scientists have been pondering that same question ever since the beginning of time. In this paper you will read about just a few of the men and women that broke the ground for the nuclear technology of today. One of the first people to do this was a Greek philosopher named Anaxagoras in five hundred years before Christ. He questioned what would happen if he cut in half a sample of matter, gold in his case, and then half the halves and continue doing this. Anaxagoras’ theory stated that it would be possible to continue the process of halving for infinity. A different Greek, Democritus, disagreed with Anaxagoras and said that there is a point that the gold can no longer be cut in half any smaller. Democritus said that when this occurs, all that is left are tiny particles that were unchangeable and indestructible because there is no power present in the universe that was great enough to destroy or change these particles. He named these tiny particles, which are the building blocks of matter, atoms after the Greek word a-tomos which means not cuttable. Democritus met with some agreement, albeit three hundred years later, from a Roman poet Lucretius who wrote a six volume work of verse entitled "De Rerum Natura." In his work, which literally translates to "The Nature of Things," Lucretius uses the example of animals looking similar to their offspring in order to explain that the atom was unchangeable and indestructible. One person who did not agree with him was Aristotle, a man ... ...means of atom smashing, and in 1932 Earnest Thomas Sinton Walton and John Douglas Cockcroft announced that they had created an artificial means of accelerating atoms to make possible the destruction of larger atoms. Now that it was possible to create this amount of energy it could be used to power homes and destroy entire cities. Man tried to learn about how his world was structured and he succeeded. He discovered that the all matter is made up of atoms. And through years of hard work he was able to harness its energy for the use of man. To Bibliography - Dietz, David. Atomic Science: Bombs and Power. Collier Books, New York, 1962 - Feinberg, J.G. The Story of Atomic Theory and Atomic Energy. Dover Publications Inc., New York, 1960 - Graetzer, Hans. The Discovery of Nuclear Fission. Van Nostrand Reinhold Co., New York, 1971

Educational In Cambodia Essay

Education is very important means to train and build up human resources for development of each country and it is also important for development of child as person. However, educational system in Cambodia has suffered too much during Khmer Rouge Regime from 1975 to 1979. After that period, the government has tried to improve it by cooperated and collaborated with external aid and non-governmental organization (NGOs). According to the Cambodian constitution, it states that â€Å"the state shall provide free primary and secondary education to all citizens in public school. Citizens shall receive education for at least seven years†. Nowadays, though the pupils have no pay the fee, they still have to spend money on other things such as stationery, textbooks, contribution fee etc. Moreover, some provinces students are asked to spent money to teacher for fee; this is the problem that prevent pupil from poor families from attending school. About a half a million Cambodian children from 6 to 11 years old have no access to school, then 50percent of those who entered grade one dropped out of school and had to repeat the class. Those problems are caused by video games, karaoke and the presence of brothel for the students in city, and for female pupils, they could not attend school because of many problems. First, parents are poor, so they cannot provide children to learn and sometime they need their children, especially the girls, to earn money to support the family. Second, the schools are located too far away from their house. Only boy can go to school at some distance from home because they have given accommodation in pagodas near the school. The last one is some parents do not understand about the important of education, so they do not allow their children to attend school. Moreover, the ministry of education has not provided adequate education for minority children. Many children cannot access to school, and there is no provision for schooling in minority languages except for classes provided by private ethic associations. Even though some organizations co-operated with government to provide school for those, this effort is not yet enough. Then, the quality of education in Cambodia is very poor, especially in remote area such as Kompongthom, Kompongcham, Ratanakiri province and so on.

Cafe de Coral Marketing Paper Essay

1. Introduction Background information This marketing plan is base on the quick service restaurant in Hong Kong market and the Cafà © de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in Hong Kong. It has prospered through the concept of customer oriented by increasing the environmental, product and services qualities. Besides, it combines the Chinese and Western food cultural in order to create the fashion of fast casual dining for health and nutritional lifestyle and provide a modern and warm experience for the customers. 2. Current Market Situation 3.1 Market Analysis Cafà © de Coral is a major Chinese quick service restaurant chain in Hong Kong. Following is an overview of the potential in the catering market and a specific review of the fast food restaurant market. (a) Overview of the opportunities in the catering market * Hong Kong probably is the most welcomed tourist attraction in Asia. By the forecast of the World Tourism Organization, Hong Kong is the fifth most frequently visited destination in the world, accounted for 57 million  visitors per year by year 2020 (InvestHK, 2012). * The majority of tourist population is come from the Mainland China (InvestHK, 2012) and this would probably flavors the Chinese style cuisine or catering services. * The persistence of inflation in Hong Kong may induce the demand of fast food instead of ordinary or luxury cuisines. (b) Specific review of the fast food restaurant market * There are 15,757 fast food shop establishments in Hong Kong, hiring for 41,319 people (InvestHK, 2012). * According to a survey sponsored by Mingpao and conducted by the Chinese University of Hong Kong(2011), Cafà © de Coral acquired the titles of â€Å"most mentioned catering brand† and â€Å"most beloved catering brand† among the three major fast food chains (namely Cafà © de Coral, Maxims and Fairwood). * Cafà © de Coral is keeping expanding its market share in both catering market and specifically the fast food market. In year 2010, Cafà © de Coral has expanded its market share in fast food market successfully to 24.8% and in catering market to 4.6%(Commercial Radio, 2010). 3.2 Company Analysis The Group was incorporated in October 1968 and went public in July 1986 on the Stock Exchange of Hong Kong, which was the first of its kind at the time of listing. In October 2001, it was appointed as one of the top 200 constituents of The Hang Seng Composite Index Series. After 42 years of development, it has become the market leader in the Hong Kong fast food industry with over 24.8% market share in the Quick Service Restaurant segment and 4.6% of the total dining out industry in Hong Kong. Its business operation spans over 2 continents with more than 300 operating units in Hong Kong. Over the past years, the Group advanced in strides in profit performance and in its business dimensions. The continuous business growth records over the years speak for itself, recording multiple growths in terms of market capitalization, turnover, profits, employees and net assets value. The Group’s market cap increased by over 20 times, turnover by over 19 times,  profit by over 14 times and net assets by over 51 times since listing, with a dedicated workforce of 6,500. 3.3 SWOT Analysis 2.3.1 Strengths (a) Product Diversity The Group’s menu regularly rotated to maintain a variety of choices and to meet the taste and budgets of customers. Products on menu range from western cuisine to traditional Chinese dishes. New and seasonal products for each time segment are introduced regularly. (b) Strong Advertising â€Å"A Hundred Points of Excellence† has been the commitment to customers and is now a household catch phrase. As part of on-going campaign to strengthen the Cafà © de Coral brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Cafà © de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life. 2.3.2 Weakness (a) Relatively High Selling Price The food price of Cafà © de Coral is high in generally by comparing with the local style cha chaan teng and fast food restaurant in Hong Kong. This makes a comparative disadvantage for the Group. (b) Bad Public Relation In 2010, Cafà © de Coral has offered its staffs that they must forfeit their paid lunch break of approximately 45 minutes a day, a net cut in their pay. Political parties, unions, religious groups and students’ unions of universities, had organized and boycott Cafà © de Coral. After that, Cafà © de Coral had label as â€Å"Too Acrimonious†. 2.3.3 Opportunities (a) Individual Visits The number of individual visitor from mainland China keep increasing, and most of the visitors from mainland China flavor the Chinese style cuisine or catering services like Cafà © de Coral’s dishes. (c) Inflation in Hong Kong The persistence of inflation in Hong Kong may induce the demand of fast food instead of ordinary or luxury cuisines. As Cafà © de Coral maintaining a publicly recognized leadership position in fast food chains which benefits from increasing demand of fast food. 2.3.4 Threats (a) High Rental Cost The rent in Hong Kong is almost the highest among the world. According to the report of SingTao, about 40% of production cost is rental cost. And the rental cost keeps increase every year by 30% to 50%. Some of the restaurant cannot afford the high rental cost and go bankrupt in recent year. (b) Price of Ingredient Increase Under persistence of the appreciation in RMB, the price of food ingredient keeps increasing. According to the report of SingTao, the price of food ingredient increasing by 25% which is 35% to 45% of the production cost. 3.4 Competitor Analysis There are two major direct competitor in Hong Kong include Maxim and Fairwood. And there are some other indirect competitor including international chain fast food restaurant, Chinese restaurant, local style cha chaan teng, etc. Fairwood’s quick service restaurants serve mainly Chinese food. Its menu is frequently changed with seasonal favorites. Despite its Chinese predominance, its menu is enriched by the adoption of Western dishes that have been carefully redesigned to suit local tastes in order to enhance its  attractiveness. Also, Fairwood’s philosophy has always been to provide a wide range of good quality Chinese and Western cuisine at affordable prices in a bright, clean and modern ambience. Maxim’s quick service restaurants are bringing to customers a variety of quality dishes, a new interior and comfortable dining environment. Also, Maxim’s philosophy is â€Å"Whole-Hearted Mission† that is to surprise, delight and inspire customers with a unique dining experience. International chain fast food restaurant like McDonald, KFC are indirect competitor of Cafà © de Coral. These types of fast food restaurant are western style, usually with French fries and hamburger. Their target customers are general public with different nationality and culture. And they are especially focus on young people market. Chinese restaurants are focus on the middle age and elder market. They provide traditional Chinese dished like dim sum for customer. They are not position as quick service restaurant and they provide a place for customer eating slowly and chatting with family, friends and co-workers. Local style cha chaan teng are focus on low-mid income working class market. They are quick service restaurant provide affordable dishes for customer. The envirnment of cha chaan teng are crowded and noisy which is not suitable for having a relaxing and comfortable dinning experience. 3.5 Customer Analysis 2.5.1Market Segments (a) Segment A – Visitor from China: The segment consists of visitors who are Chinese residents and having a Chinese style eating habit. (b) Segment B – Family: The segment consists of people who usually have dinner outside and do not cook their dinner at home with small family size. (c) Segment C – Teenager and young adult: The segment consists of people who ages are between 15 and 45 and they enjoy gathering with friend. 2.5.2 Bases or variables of Segmentation used (a) Geographic Segmentation: Geographic segmentation divides the market of Hong Kong into group base on the variables of â€Å"Region†. Since the target customer of Cafà © de Coral are local low-mid income working class and visitor from mainland China, public housing estate and shopping plazas are preference in this segment. And the groups which segment out from the market are luxury residential areas and mid-level area. (b) Demographic Segmentation: â€Å"Age† and â€Å"Family Size† are the key variables used in this segment. As Cafà © de Coral adoption of Western dishes into the menu and have fusion of Chinese and Western food cultural which is suitable for the teenager and young adult, ages are between 15 and 45, and elder people do not prefer in this type of dishes. So â€Å"Age† is selected as a key variable. As most of family in Hong Kong are small in size and some of the family do not like to cook due to the hustle and bustle city live in Hong Kong. These families prefer having dinner outside and Cafà © de Coral offer them a moment of leisure, relaxation and warm experience to go with the delicious dishes. So â€Å"Family Size† is selected as a key variable. (c) Psychographic Segmentation: â€Å"Income† and â€Å"Lifestyle† are the key variables used in this segment. As the consumer behaviors and preferences of food will be affected by income. Local low-mid income working class will choose quick service restaurant with  affordable price due to the hustle and bustle city live in Hong Kong as a place of meeting place with friends and co-workers. So â€Å"Income† is selected as a key variable. As Hong Kong is an international city, people prefer a modern experience with fusion of Chinese and Western food cultural. Cafà © de Coral creates a fashion, health and nutritional dinning lifestyle for customers to gather with friends with warm and joyful experience. So â€Å"Lifestyle† is selected as a key variable. (d) Behavioral Segmentation: â€Å"Benefits† is the key variable used in this segment. As city life in Hong Kong is hustle and bustle, convenient and speedy are very important factors for customer to choose a restaurant in order to save their time. Also, Cafà © de Coral prospered through the concept of customer oriented by increasing the product and services qualities which make Cafà © de Coral publicly recognized leadership position in the mass-market. 3. Target Market And Positioning 3.1 Recommended target market Teenager and young adult are recommended as a target market. Since teenager and young adult enjoy gathering friends in restaurant and prefer a wide range of good quality dishes at affordable prices and a bright, clean and modern ambience. As Cafà © de coral adoption of Western dishes into the menu and have fusion of Chinese and Western food cultural with the fashion of fast casual dining for health and nutritional lifestyle and provide a modern and joyful experience for customers, it is suitable for Cafà © de Coral to focus on teenager and young adult market. 3.2 Recommended position As teenager and young adult are selected as target market, Cafà © de Coral is  recommended to position as a diversified, health and energetic quick services restaurant. Since teenager and young adult are keen on having new experience, diversified dishes can satisfy their wants. Also, teenager and young adult are caring about their body shape, appearance and style, health and energetic dishes can satisfy their wants and fulfill their perception. 4. Market Objectives 5.6 Build up a diversified, health and energetic brand image In order to build up a diversified, health and energetic brand image, Cafà © de Coral can make some advertisement in the internet and invite some young artist and singer to promote the new image. Cafà © de Coral can have some seasonal theme interior design for different western festival and play some soft but popular songs. This enhances the attractiveness of Cafà © de Coral as a good choice for young people gathering with friends. 4.2 Design more new diversified, health and energetic menu The menu may have more high fiber and low fat dishes which fits the image of health and energetic. Also the menus can have different seasonal and festival theme in order to satisfy the wants of diversification for young people. Also, Cafà © de Coral can provide more meal plan for friends instead of only provide individual meal plan. References Cafà © de Coral, 2012 http://www.cafedecoral.com Eastweek, 2011. http://dev.eastweek.com.hk/index.php?aid=19412 InvestHK, 2012.http://www.investhk.gov.hk/wp-content/uploads/2012/07/2012.07-foodservice-en.pdf Mingpao, 2011.http://marketing.mingpao.com/hkbrand/cfm/other.cfm?html=10c Commercial Radio, 2010.http://www.snb.hk/page/zh-tw/snb_report.aspx?ItemId=264449 Min Wage Research,2010. http://minwageresearch.blogspot.hk/2010/11/ongoing-cafe-de-coral-debacle.html